The inevitability of innovation in ideological and theoretical work in the context of digital transformation

Associate Professor, Dr. Pham Minh Son, Director of the Academy of Journalism and Communication delivered the opening speech at the Workshop.

The workshop is a scientific forum to exchange and evaluate ideological and theoretical work in Vietnam in recent times, and at the same time shape directions and solutions to innovate ideological and theoretical work suitable to the context of digital transformation.

The workshop was attended by leaders and former leaders of the Ho Chi Minh National Academy of Politics , the Central Council of Theory, the Academy of Journalism and Communication, along with many leading scientists and experts.

Speaking at the opening of the workshop, Associate Professor, Dr. Pham Minh Son, Director of the Academy of Journalism and Communication, affirmed that ideological and theoretical work has a particularly important position and role in the revolutionary cause of the Communist Party of Vietnam .

In the context of digital transformation, the explosion of information technology and the internet is creating profound changes to society, bringing great advantages, but at the same time posing new challenges.

This requires that ideological and theoretical work must be innovated in a timely manner to adapt to and lead the development of the digital society in order to maximize the role of orienting public opinion and building people's firm belief in the Party's leadership and the path to socialism.

In the introductory report at the workshop, Associate Professor, Dr. Luu Van Quang, Deputy Director of the Academy, emphasized the necessity of innovation in ideological work in the context of digital transformation.

He affirmed: Digital transformation is an inevitable trend, an objective requirement that has been identified by the Party and State as a strategic choice, a top priority for rapid and sustainable development; it is the cause of the entire Party, the entire army and the entire people, contributing to realizing the aspiration to build a strong and prosperous country, helping Vietnam catch up, progress together and surpass in the new era. Therefore, continuing to promote digital transformation in ideological and theoretical work is an urgent requirement, in line with the goal of building a digital society in our country today.

The workshop received many valuable scientific presentations from leaders and scientists across the country. The presentations and discussions focused on analyzing, explaining and clarifying scientific issues surrounding the workshop's theme. Delegates unanimously affirmed that digital transformation is an inevitable and irreversible trend, fundamentally changing the way many industries and fields operate, including ideological and theoretical work. Innovation must be comprehensively implemented in all areas of ideological and theoretical work, including subjects, objects, content, methods of implementation and assessment of quality and effectiveness.

In addition to the achieved results, scientists also frankly pointed out the limitations, difficulties and challenges for ideological and theoretical work in the context of digital transformation in Vietnam today.

From there, many important solutions have been proposed, notably:

Firstly , build a comprehensive strategy and perfect the legal framework for ideological and theoretical work in the digital environment, including issuing central-level directive documents, inter-sectoral coordination regulations and specific financial mechanisms to ensure systematicity and effectiveness.

Second, innovate thinking and approaches to ideological and theoretical work; shift from one-way top-down communication to dialogue, from evaluating effectiveness based on quantity and emotions to evaluating based on data and actual effectiveness.

Along with that, it is necessary to raise awareness of Party committees, Party organizations, and cadres about the necessity and urgency of innovating ideological and theoretical work in the context of digital transformation, especially the need to promote the responsibility of leaders in leading and directing activities on ideological and theoretical work.

Experts and guests attending the workshop.

At the same time, innovate the content and form of all aspects of ideological and theoretical work in the direction of making the most of the advantages that digital transformation brings. This includes the development of digital documents, mobile applications, and multimedia communication platforms.

Third, allocate appropriate resources to build and perfect digital infrastructure and information technology infrastructure as the foundation for digital transformation in general and in ideological and theoretical work in particular, ensuring synchronization, smoothness, efficiency, stability and especially network security and information safety.

Strongly apply modern technology, especially artificial intelligence (AI) and big data; use Big Data to monitor real-time ideological developments, personalize propaganda content; apply AI to improve communication efficiency, identify false information and refute distorted arguments.

Fourth, pay attention to training and fostering a team of cadres who directly and regularly do ideological and theoretical work with strong political will, high professional qualifications, good communication skills, innovative spirit, knowledge and thinking in the digital age, and proficient information technology application skills.

In his concluding remarks at the workshop, Associate Professor, Dr. Pham Minh Son highly appreciated the scientific value of the presentations, affirming that these are "important scientific arguments" on innovation in ideological and theoretical work in the context of digital transformation, contributing to the implementation of the Party's guidelines and policies and the State's laws on national digital transformation in the coming time.

He emphasized the need to continue raising awareness among Party committees, Party organizations, and cadres about the necessity and urgency of digital transformation in ideological and theoretical work, while at the same time promoting the responsibility of leaders in leading and directing implementation.

The results, experiences and recommendations at the workshop will be an important basis for agencies and units to continue researching, perfecting and implementing specific solutions to improve the effectiveness of ideological and theoretical work in the digital transformation period.

MANH TRAN

Source: https://nhandan.vn/tinh-tat-yeu-cua-viec-doi-moi-cong-tac-tu-tuong-ly-luan-trong-boi-canh-chuyen-doi-so-post909116.html