The whole people compete to preserve and promote national cultural identity associated with building grassroots cultural life: Building a rich spiritual life

In the increasingly strong flow of international integration, preserving and promoting national cultural identity has become an important task, both to affirm Vietnam's mettle and to spread the country's image to the world.

Responding to the emulation movement "All people unite to build a cultural life", many localities have linked this content with heritage preservation, promoting cultural values, and at the same time building a rich spiritual life for the people.

In Ninh Binh , the movement to build a grassroots cultural life is combined with preserving and promoting traditional craft villages (Photo: Ninh Binh Newspaper)

In Ninh Binh, the movement to build a grassroots cultural life is integrated with the preservation and promotion of traditional craft villages. From mat weaving, Siu Chau candy making to blacksmithing and pottery, each craft village not only maintains livelihoods but also becomes a unique cultural tourism destination. Every year, craft village competitions and festivals are held, contributing to connecting the community, creating opportunities for the younger generation to understand and be proud of their homeland's heritage. In particular, many craft villages proactively open their doors to welcome visitors, combining craft demonstrations, thereby spreading cultural values ​​to the wider market.

Hue, a land rich in heritage, is also a bright spot. The biennial Hue Festival has become an international brand, promoting tangible and intangible heritage, arousing national pride. Not only in major events, but also in grassroots cultural life, many ancient villages and traditional houses have been restored, creating a living space imbued with tradition. People compete to preserve the landscape and civilized lifestyle, while developing community tourism. The connection between conservation and tourism exploitation helps Hue both maintain its identity and promote the economy .

In the Central Highlands, the space of gong culture - a world heritage - has become the driving force for the emulation movement to spread.

In the Central Highlands, the space of gong culture - a world heritage - has become the driving force for the emulation movement to spread. Localities such as Gia Lai, Dak Lak, Lam Dong launched the movement "Each village has a gong team". Hundreds of mass art teams were established, restoring traditional festivals, maintaining the beauty of indigenous culture. People not only perform for tourists, but also consider it a pride and responsibility to teach the younger generation. Many old artisans have volunteered to teach the younger generation for free, considering it a way to "pay back their debt" to the village.

In Hanoi, the movement to build "cultural residential groups" has developed strongly. People together preserve customs and eliminate backward customs. Cultural exchange programs and community activities at cultural houses in villages, hamlets and streets create a healthy cultural space and strengthen solidarity. In particular, many districts have included criteria for building a civilized lifestyle in the evaluation of cultural families, creating a driving force for voluntary emulation from the grassroots level.

Another example is in Da Nang, where Hoi An ancient town is located. Here, the emulation movement is closely linked to the preservation of architectural heritage and tourism development. People compete to preserve ancient houses and ancient towns, and participate in traditional cultural activities such as releasing flower lanterns and singing Bai Choi. These small actions all contribute to building Hoi An into a prominent cultural and tourist destination.

It can be seen that the emulation movement to preserve national cultural identity associated with building grassroots cultural life has spread widely, reaching every community. Not only preserving traditional values, the movement also encourages creativity, improves the quality of spiritual life, and at the same time creates resources for sustainable tourism development.

In the coming time, to make the movement more effective, the culture, sports and tourism sector sets goals on three fronts: Continuing to support localities in terms of funding and policy mechanisms; Strengthening connections with the tourism sector to turn culture into an economic product; Promoting propaganda so that people understand the value and voluntarily participate. Only then will culture truly become the spiritual foundation of society, both firmly rooted in its roots and steadfast in integration.

Department of Organization and Personnel, Ministry of Culture, Sports and Tourism

Source: https://bvhttdl.gov.vn/toan-dan-thi-dua-giu-gin-phat-huy-ban-sac-van-hoa-dan-toc-gan-voi-xay-dung-doi-song-van-hoa-co-so-xay-dung-doi-song-tinh-than-phong-phu-20250915192748748.htm