Ho Chi Minh City spends 4 billion VND to stimulate tourism at the end of the year: Focus on digital transformation

(HTV) - The Ho Chi Minh City Department of Tourism has just announced an e-voucher package worth over VND4 billion along with a digital promotion campaign to stimulate tourism. The program lasts until the end of the year, with many great incentives such as Mega Sale, aiming to welcome 10 million international visitors in 2025.

The Ho Chi Minh City Department of Tourism has just announced a major tourism stimulus campaign from now until the end of 2025, with an incentive package worth more than VND4 billion, in coordination with online tourism platforms. This is an effort to take advantage of the visa exemption policy, attract domestic and foreign tourists, aiming for an ambitious goal: 10 million international visitors and 50 million domestic visitors.

New program with many incentives for tourists to Ho Chi Minh City

The campaign to promote Ho Chi Minh City destinations on digital platforms is expected to be highly effective in reaching tourists. A preferential package worth more than VND4 billion will be launched in the form of e-vouchers for tourists who book air tickets and hotel rooms through applications and websites signed with the Department of Tourism.

Ho Chi Minh City Department of Tourism signs cooperation agreements with online tourism platforms to promote destinations

In addition, the city also launched many other attractive incentive groups such as health care, cuisine , and accommodation. These programs will last until the end of 2025, creating the most favorable conditions for tourists to explore the city.

One of the highlights of this stimulus program is the first-ever Mega Sale event, held in parallel with the Ho Chi Minh City International Travel Expo (ITE HCMC). This event will bring a "whirlwind" of large and long-lasting discounts, promising to attract a large number of tourists. In particular, tourists who book tours to the city on December 31, 2025 will be given a two-month extension to fully enjoy the incentives.

Ms. Nguyen Thi Anh Hoa - Director of Ho Chi Minh City Department of Tourism

We hope that visitors to Ho Chi Minh City will experience the events that the tourism sector as well as the cultural, industrial and commercial sectors and foreign affairs sectors will organize from now until the end of the year, with the coordination of the sectors to create a series of events and multi-experience activities in various fields. Visitors will feel excited when exploring Ho Chi Minh City from now until the end of the year.

By taking advantage of the visa exemption policy and a series of national stimulus programs, Ho Chi Minh City is promoting the application of technology and digital transformation to create new and different experiences for tourists.

These stimulus policies promise a bright future for Ho Chi Minh City's tourism industry.

In 2025, Ho Chi Minh City aims to welcome 10 million international visitors and 50 million domestic visitors, with total expected revenue of VND290,000 billion. These are ambitious figures, demonstrating the city's tourism industry's determination to recover and develop sustainably after the pandemic.

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Source: https://htv.com.vn/tphcm-chi-4-ty-dong-kich-cau-du-lich-cuoi-nam-tap-trung-chuyen-doi-so-222250821111415917.htm