Vietnamese Countryside Tea - A purely agricultural product meeting OCOP standards.

In the context of consumers' increasing concern for health and the green lifestyle trend, natural and safe products are gradually gaining dominance in the market. Recognizing this trend, Que Viet Essential Oil Joint Stock Company has chosen a unique path, persistently exploiting the value of traditional agricultural products to create products deeply rooted in Vietnamese rural identity. From its initial aspiration, Que Viet Tea, especially its brown rice tea line that meets OCOP standards, has gradually affirmed its position and gained the trust of consumers.

Que Viet Essential Oil Joint Stock Company was established in 2018 amidst an increasingly competitive food and beverage market. Instead of chasing industrial products or short-term trends, the company steadfastly chose a development path based on traditional agriculture . For Que Viet, each product is not simply a commodity, but also the culmination of dedication, respect for nature, and community health.

The production of brown rice tea involves many elaborate steps.

At the company's production area in Tam Duong commune, the serious and urgent work atmosphere is palpable from early morning. In the factory, workers are clearly assigned to each stage of production, from preliminary processing and handling of raw materials, roasting and drying, mixing, to packaging the finished product. Simultaneously, the online sales and customer service departments operate continuously to promptly receive orders and respond to market feedback. Each person has their own task, but all are working towards a common goal: to deliver Que Viet branded products to consumers with the best quality and most polished presentation.

According to Mr. Nguyen Kao Toan, Director of Que Viet Essential Oil Joint Stock Company, the company is currently developing two main brands: Que Viet and Good Lut. The product portfolio is quite diverse, including various teas and nutritional foods such as brown rice tea, Cordyceps tea, chrysanthemum brown rice tea, granola, nutritional nut milk, black bean and goji berry tea, perilla rose tea, etc. Notably, since 2022, Que Viet brown rice tea has been recognized as meeting OCOP 3-star standards, marking an important step in the company's journey to affirm its quality and brand.

Que Viet Essential Oil Joint Stock Company actively invests in modern machinery to provide the best product quality for consumers.

A common characteristic of Que Viet products is their all-natural nature. The raw materials are all familiar agricultural products in Vietnamese life, carefully selected from reputable sources, and free from harmful chemicals or preservatives. Que Viet brown rice tea is a harmonious blend of brown rice and various seeds and herbs such as green mung beans, red beans, goji berries, jasmine flowers, and stevia. Each ingredient retains its original flavor and nutritional value, creating an easy-to-drink, subtly fragrant beverage suitable for a wide range of people and offering positive health benefits.

Besides brown rice tea, Que Viet's line of nutritious cereals has also received considerable attention and trust from many customers. The products are blended from nutrient-rich natural grains such as black sesame, white sesame, purple brown rice, oats, lotus seeds, macadamia nuts, almonds, soybeans, and walnuts. Thanks to their wholesome ingredients and high nutritional value, Que Viet cereals are suitable for a wide range of users, from young children and the elderly to pregnant and postpartum women.

Furthermore, the company has developed OCOP-certified turmeric starch products such as turmeric and royal jelly capsules, CurcuNa E+ turmeric cream, and many other products from natural seeds such as lactation-boosting cereals and soybean sprouts. Continuous research and expansion of its product portfolio helps Que Viet better meet the increasingly diverse needs of the market, while simultaneously enhancing the value of domestic agricultural products.

Recognizing e-commerce as a crucial distribution channel in the digital age, Que Viet proactively invested in technological infrastructure from its inception. The company built a website to showcase its products, implemented modern sales management software, and effectively utilized social media platforms and e-commerce marketplaces to promote its brand and reach consumers on a wide scale. The flexible use of online tools such as Zalo and Zoom also contributed to maintaining seamless connectivity between departments and branches both within and outside the province.

Que Viet brown rice tea products are being distributed nationwide, contributing to enhancing the value of local agriculture.

Thanks to its well-structured and flexible development strategy, Que Viet Essential Oil Joint Stock Company has built a network of over 50 branches and distributors nationwide. These tireless efforts have earned the company numerous prestigious accolades, including Top 50 Outstanding Brands in the Three Regions, Top 10 Famous Vietnamese Brands, and Top 50 Strong ASEAN Brands. This is not only recognition of the brand but also proof of the market's trust in high-quality, purely agricultural products.

In the coming period, with the orientation of bringing natural, safe, and long-lasting products to the community, Que Viet Essential Oil Joint Stock Company will continue to focus on perfecting its quality management system, improving packaging designs, investing in modern machinery, and enhancing customer service quality. From the simple agricultural products of the countryside, Que Viet is gradually contributing to increasing the value of local agriculture.

Le Minh

Source: https://baophutho.vn/tra-que-viet-san-pham-thuan-nong-dat-tieu-chuan-ocop-244316.htm