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Modern financial experience for young people

For the modern young generation, financial and banking services are closely associated with daily life, not only in terms of savings or periodic payments, but also present in every consumer choice and every life experience.

Báo Quân đội Nhân dânBáo Quân đội Nhân dân31/07/2025

Understanding that, Vietnam Prosperity Joint Stock Commercial Bank ( VPBank ) provides VPBank Prime banking service to create convenient and modern financial experiences, suitable for the dynamic and personalized lifestyle of young people.

Modern financial experience for young people

VPBank builds personal financial experiences specifically for young people. Photo: SAO MAI

Launched in 2021, VPBank Prime service has attracted more than 2.3 million members after nearly 4 years of operation. Each service, feature and offer is flexibly designed for each category, helping customers enjoy a convenient, smart financial journey associated with digital experiences.

Accordingly, VPBank Prime offers comprehensive privileges, designed specifically for young people to enjoy life fully and intelligently: Optimal accumulation with savings interest rate incentives up to 0.2%/year on special occasions such as Prime Day, birthdays or according to each membership level; receive gifts of up to 400,000 LynkiD bonus points on birthdays and at member milestones. In addition, VPBank Prime's partners are always ready to meet every customer's preferences related to high-class cuisine, fashion , health care, sports, entertainment or daily shopping. Customers can enjoy delicious dishes at restaurant systems such as SVN, D1 concept with discounts of up to 200,000 VND; upgrade Canifa membership card with a series of fashion promotions up to 30%; up to 75% discount for high-class dental services at MedDental; Free training with experts at California Fitness and up to 35% discount on BIB prices for marathons organized by VPBank...

In particular, a new outstanding feature deployed by VPBank Prime is the "Challenge" feature - a 100% automated incentive program on the VPBank NEO platform exclusively for members. With simple operations, users can easily register, participate and receive gifts immediately after completion. The program includes two challenges: upgrading membership and credit card spending. In the upgrade challenge, customers will receive vouchers (discount coupons) worth up to 150,000 VND when using additional products and services and upgrading membership from Mega, UpperMega to higher categories such as Rising and Champion. For the spending challenge, customers only need to make 3-6 transactions per month with a total value of 300,000-600,000 VND via credit card on payment platforms such as: Apple Pay, Samsung Pay, Garmin Pay or online shopping on Shopee, Lazada, Tiki... to receive a voucher worth up to 100,000 VND.

“VPBank Prime is how we redefine the relationship between banks and young customers - a close, digital and inspiring relationship. VPBank believes that the young generation of Vietnamese people deserve to experience financial services in their own way: Flexible, smart and linked to personal lifestyle,” shared a VPBank representative.

VIET ANH


Source: https://www.qdnd.vn/kinh-te/cac-van-de/trai-nghiem-tai-chinh-hien-dai-cho-nguoi-tre-839380


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