Quiet Christmas market

These days, the market for Christmas gifts and decorations in the city is diverse in terms of goods, but purchasing power is quite quiet.

The Christmas market is diverse, but the number of shoppers is low.

According to records at many stores on streets specializing in Christmas decorations such as Au Co, Phan Chau Trinh, Dien Bien Phu, Le Duan, Trung Nu Vuong, Hung Vuong, etc., the stalls are all bright red with many new designs. However, the number of customers coming to shop is not as much as expected by the traders.

The price of small Christmas trees, 0.5-1.2m high, suitable for decorating families, apartments or small shops, ranges from 230,000 VND to more than 1.2 million VND depending on the material and level of decoration. Laurel wreaths cost from 130,000 VND to 800,000 VND depending on the design. Christmas accessories such as balls, bells, ribbons, glasses, Christmas headbands or Santa Claus costumes continue to be a group of good-selling products, with prices ranging from 20,000 VND to 500,000 VND depending on the size and material.

Mr. Hoang Khanh Hung, an employee at a store on Hung Vuong Street (Hai Chau Ward), said that although the store has been open for sale and taking orders for Christmas tree decorations since early December, the number of customers this year is still very limited. “The market is more gloomy than last year. People are tightening their spending so they rarely choose to buy high-end decorative items, mainly buying a few small accessories to decorate themselves. According to Mr. Hung, the number of customers this year has decreased significantly.

Customers mainly choose small accessories to decorate themselves. Photo: KH

One major reason is that prices of many items have increased slightly compared to last year. “Prices have increased due to the scarcity of imported raw materials, high transportation costs and some changes in tax policies. Many factories have also adjusted their prices upwards, making retail prices higher this year.”

On Au Co Street (Lien Chieu Ward), Ms. Nguyen Thi Ngoc Minh, owner of a Christmas decoration store, said that this year the establishment imported goods in two batches to proactively supply. “The first batch in October to find reasonable prices for customers. The second batch in November to add new models according to trends. The goods are very diverse but purchasing power is slower than every year,” Ms. Minh said.

Many customers choose the trend of saving money on shopping. Mr. Bui Minh Duc in An Ngai Tay residential group (Hoa Khanh ward) said: "My family reused the Christmas tree and many old accessories from last year, only bought some decorations to create highlights. The prices are reasonable, going directly to the store helps me choose the right product."

According to retailers, this year consumers tend to prioritize spending on essential items and reuse old decorations to save costs, causing a significant decrease in purchasing power.

The group of early shoppers are mainly fashion store owners, cafes, service establishments... who need to decorate their space to attract customers. This is a stable group of customers, usually starting to choose to buy from the end of October to the beginning of November every year. Just walking along the central streets, it is easy to come across elaborately decorated miniatures, from pine trees, Santa Claus models to LED lighting systems to create highlights. Many people choose to capture beautiful moments in the approaching Christmas atmosphere...

Source: https://baodanang.vn/tram-lang-thi-truong-giang-sinh-3314087.html