From the effects of music products to preserving the soul of national culture

Recent practice shows that many young people know how to rely on traditional culture as a source of inspiration for creative sublimation. Not only music but also painting, cinema, fashion, cuisine, tourism... have become means for young people to promote and introduce national culture to the world.

The MV “ Bac Bling ” by singer Hoa Minzy and his colleagues, released in March 2025, has created a fever on music platforms with a series of impressive achievements. After 2 months of release, up to now, this MV has attracted 185 million views on YouTube. The success of the MV “Bac Bling” affirms the strong spread of a music product with a strong folk color combined with a modern breath.

The attraction of the MV "Bac Bling" is first of all due to the skillful integration of Kinh Bac cultural values ​​into the music product in a subtle way. That is the innocence and simplicity of the people of Bac Ninh with quan ho singing, the four-panel dress, the conical hat, the betel-wrapping custom; famous landmarks such as Dau pagoda, Do temple, Ba Chua Kho temple, Phu Lang pottery village... The smooth combination of rap and folk songs with youthful choreography with the appearance of nearly 300 local people has brought the MV a new breeze while still being close to the public, creating a lively cultural party.

The images in the MV "Bac Bling" honor the beauty of the costumes of the Quan Ho singers. Photo: DO PHUC

It can be said that the MV “Bac Bling” has surpassed the boundaries of a normal entertainment product to become a bridge connecting the past and the present, between music and cultural identity and tourism . With a clever combination of tradition and modernity, the MV “Bac Bling” is not only a catchy music product but also contributes to spreading national cultural values ​​to young audiences.

Before singer Hoa Minzy, the success of many young artists such as Hoang Thuy Linh with “Let Mi tell you”, “Gieo que”; Bui Xuan Truong (Double 2T) with “A Loi”; Ha Myo with “Xam Ha Noi”... and many other quality music products have opened up a new music trend, influencing the young generation and the preservation of national culture.

In recent years, the achievements of the Fourth Industrial Revolution have also opened up cultural trends that appear more and more on cyberspace. In addition to trends formed domestically, cultural flows from many countries have gradually penetrated and have an increasingly strong influence, directly impacting the psychological and emotional lives of young people today. In the context of globalization, cultural exchange between countries is an inevitable trend. Along with the strong development of technology and the internet, external cultural flows can penetrate the Vietnamese cultural flow. This puts many traditional values ​​at risk of fading.

The young generation is a group that is easily influenced by global culture and also plays an important role in preserving and promoting national cultural identity. In the flow of modern society, will the "tornado" of foreign culture sweep away the good traditional cultural values ​​of the nation? How to preserve the soul of national culture for the young generation? Are today's young people really just following the trend of the times and forgetting traditional cultural values?

Faced with these problems, preventing waves of foreign cultural "invasion" to preserve national cultural identity in today's young generation is extremely necessary.

Traditional art must be lived in life, traditional culture must be promoted to fully develop its value and have room to "sprout". Recent practice shows that many young people know how to rely on traditional culture as a source of inspiration for creative sublimation. Not only music but also painting, cinema, fashion, cuisine, tourism... have become means for young people to promote and introduce national culture to the world. Bringing traditional culture into artistic creation, so that traditional culture becomes a material, an endless source of inspiration for the young generation to create is a very necessary work that needs to be promoted. It is necessary to create favorable conditions and encourage young people to dare to think, dare to do, and replicate start-up and innovative models based on traditional culture, to spread Vietnamese cultural values ​​to the international community in the spirit of the 13th National Congress Resolution: "Developing unique, creative, and influential cultural products and forms to promote and introduce to the world".

The success of the MV “Bac Bling” not only opens a new direction in artistic creation but also serves as an important catalyst for the younger generation to appreciate traditional cultural values ​​more. In order for national cultural values ​​to be preserved and promoted in the context of international integration, the younger generation needs to clearly recognize their responsibilities, make more practical contributions in creative fields, and contribute to preserving the soul of national culture in the era of globalization.

According to the People's Army

Source: https://baoangiang.com.vn/tu-hieu-ung-cua-san-pham-am-nhac-den-giu-hon-van-hoa-dan-toc-a420599.html