101 years is the journey to conquer the hearts of movie lovers of Columbia Pictures, part of Sony Pictures Entertainment - a part of the comprehensive entertainment ecosystem of Sony Corporation. Understanding the entertainment industry, the emotions of the audience, is Sony's biggest advantage in developing home entertainment products, of which Bravia TV is the clearest proof.

Bravia 2025 TV series brings cinema-quality cinema experience right at home.
Sony continues to assert its leading position in the home entertainment industry with a series of products that are highly appreciated by experts. At the TV Shootout event organized by Value Electronics, two high-end Sony TV models were honored: A95L QD‑OLED has continuously held the title of “King of Oled TV” for two consecutive years, while Bravia 9 Mini‑Led won the “King of Mini‑Led TV 2024”.
The Bravia 8 series impresses with its slim design and ability to display vivid images and true colors, and was voted by What Hi-Fi? as the “Best TV 55 inches and above 2024”. The Bravia Theatre Bar 9 was named “Best Soundbar 2024” by What Hi-Fi? thanks to its powerful, detailed cinematic sound, and 360 Spatial Sound Mapping technology.
These achievements are a solid foundation for the 2025 Bravia TV to combine artificial intelligence (AI) with advanced imaging and sound technology, bringing a cinematic experience from the cinema right to the living room.
Artificial Intelligence Takes Cinema Experience to New Heights
At the heart of Bravia TV's technological power is the XR Processor, which uses AI technology to analyze and optimize hundreds of thousands of details per second in real time, delivering sharp and realistic images.
Bravia TVs use XR Backlight Master Drive backlight control technology, inheriting algorithms from filmmakers' reference screens to reproduce images close to the original. When the source quality is not up to standard, XR Clear Image technology using AI will upgrade the image to near cinematic standards.

The XR processor uses AI technology to analyze and optimize hundreds of thousands of details per second, delivering sharpness and natural, realistic images (Photo: Bravia 8 II).
AI not only enhances the image but also improves the sound, helping the audience hear the dialogue clearly with Voice Zoom 3 technology, enhancing the voice and reducing noise. Technologies such as Acoustic Surface Audio+ and Acoustic Multi Audio+ bring the harmony between sound and image, creating a sense of immersion. When combined with 360 Sound Field Mapping, the sound effects spread out as vividly as in a cinema.
Dolby Vision, Dolby Atmos, Netflix Adaptive Calibrated Mode
Sony BRAVIA TVs feature Dolby Vision and Dolby Atmos audio to deliver the ultimate home cinema experience. This is the same picture and sound standard used in professional cinemas, delivering impressive brightness, contrast, and color, along with immersive surround sound, immersing viewers in the cinematic world .

In addition, the Netflix Adaptive Calibrated Mode developed by Sony and Netflix automatically adjusts the image according to the room lighting, reproducing the director's intention. Unlike many companies, Sony also equips this feature for mid-range TVs, demonstrating its commitment to bringing premium cinema experiences to all users.
In addition, Bravia TVs also support Imax Enhanced image standards, DTS sound and popular formats such as HDR10 and HLG, helping to recreate the home theater experience and ensure compatibility with a variety of content, from movies to sports .
Bravia 2025 - Cinematic experience like in the cinema
2025 marks the arrival of three new Bravia TV models: Bravia 8 II, Bravia 5 and Bravia 2 II. Bravia 8 II combines a slim, elegant design with Oled picture quality. Bravia 5 offers a balance of value and experience, with size options up to 98 inches for those who want an impressively large screen. Bravia 2 II promises to bring the standard 4K experience to every home.

The Bravia Theatre Bar 6 (3.1.2 channels) and Bravia Theatre System 6 (5.1 channels) are the right choices to take your home theater experience to the next level, while the Bravia Theatre Rear 8 and Bravia Theatre Sub 7 are upgrade options for existing compatible sound systems.
The combination of advanced image and sound technology and AI is the foundation of Bravia 2025. AI not only enhances the display quality but also fully reproduces the artistic intention, bringing a cinematic experience as vivid as a cinema right at home. Images and sounds are refined in real time, making each frame realistic and emotional.
For more product information, see here.
Source: https://dantri.com.vn/cong-nghe/tv-bravia-2025-khi-ai-nang-tam-trai-nghiem-giai-tri-tai-gia-20250618102612403.htm
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