The collection features the basic, elegant, and functional designs that UNIQLO is proud of, along with new colors, materials, and shapes, inspired by two famous European cities: Edinburgh (Scotland) and Stockholm (Sweden). The event took place inside the UNIQLO Vincom Pham Ngoc Thach ( Hanoi ) store, lasting for 05 days, from August 28 to September 1.
"Timeless Tones" - Timeless style is the overarching theme of the LifeWear Fall/Winter 2024 collection.
"Timeless Tones" - Timeless style is the overarching theme of the LifeWear Fall/Winter 2024 collection.
Sharing at the event, Mr. Nishida Hideki, General Director of UNIQLO Vietnam, said: "2024 marks 40 years of development of UNIQLO globally. Throughout this journey, we are proud to bring simple but quality clothing lines. Over time, these clothing lines are constantly improved to help people's lives become more comfortable and better. That is also how we create 'timeless' value for LifeWear clothing lines".
Inspired by the fashion styles of two famous European cities, Edinburgh (Scotland) and Stockholm (Sweden), the new collection is a perfect combination of classic and modern elements. Edinburgh, a city famous for its cobbled streets, castles and large libraries. The street scene in Edinburgh and the way people here coordinate LifeWear outfits evoke an elegant and sophisticated autumn. Meanwhile, the style in Stockholm enhances the beauty of a modern, gentle city where people love functional outfits with a color range that blends with nature.
Part of the inspiration for this season's collection was life in Edinburgh and how people here style LifeWear as autumn approaches.
Part of the inspiration for this season's collection was life in Edinburgh and how people here style LifeWear as autumn approaches.
One of the highlights of this season's collection is the diverse color range and functional fabrics. The PUFFTECH quilted jacket line is updated with a completely new fiber technology developed exclusively by Toray Industries and UNIQLO. PUFFTECH Fall/Winter 2024 features a quilted layer made of ultra-fine synthetic fibers that are only 1/5 the thickness of a human hair, and is hollow to hold more air, making the jacket lighter and providing better insulation. PUFFTECH can be easily hand-washed and dries quickly, without losing the shape of the quilted layer. There are up to 18 different designs for men, women, children and babies.
In addition, UNIQLO continues to introduce the HEATTECH thermal clothing line, which has become familiar to consumers after more than 20 years of launch but has been continuously improved in terms of technology. Possessing a special fabric material, HEATTECH helps absorb moisture and convert it into heat energy to keep the body warm. With a variety of clothing and accessory designs, along with 3 levels of heat retention corresponding to many weather conditions and warming needs, the HEATTECH thermal clothing line has been trusted and highly appreciated by 98%** of consumers for its good heat retention ability.
During the LifeWear Fall/Winter 2024 Collection Launch Event from August 28 to September 1, customers who take photos and post the earliest check-in content at the event with the hashtag #UNIQLOThuDong2024 on their personal social media pages will immediately receive a set of stickers with an exclusive UNIQLO design in limited quantities. At the same time, with each shopping bill worth from VND 1,399,000, customers will receive a gift of a convenient, multi-purpose thermos cup. In addition, customers also have the opportunity to immediately receive a UNIQLO Online membership gift with a bill from VND 999,000 and have scanned the UNIQLO application when paying./.
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