In May 2025, Vu Quang Kien received a commendation from the Chairman of the People's Committee of Moc Chau commune for his TikTok channel, "Kien in Moc Chau" - Photo: Provided by the interviewee.
Many people gradually came to know TikToker Kien through his account named "Kien in Moc Chau," where he shared his work as a freelance tour guide, designing tours for tourists visiting Moc Chau.
Kien started by posting photos and short clips showcasing destinations in Moc Chau ( Son La ) on his personal page. Speaking about his journey, Kien shared: "Initially, I just wanted to return to my hometown to live near my family. But the more I stayed, the more new and unique things I discovered in my hometown of Moc Chau."
I try to preserve those moments through photos and videos with the simple thought of how I can share the beauty of my homeland with as many people as possible."
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My hometown, Moc Chau, is so beautiful!
* How did Kien's journey to becoming a tourism "ambassador" for Moc Chau begin?
- My passion for photography dates back to my student days. Even after returning home, that passion remained strong. I started traveling more, using my camera more often, and sharing those captured moments on social media.
Surprisingly, many of those photos received attention and support from many people, giving me more motivation to continue traveling, exploring, and taking pictures to tell stories about Moc Chau through each frame. And I simply thought of it as contributing a small effort to promote local tourism.
* Moc Chau is already familiar to many people. In Kien's view, what are the advantages of tourism in his hometown?
- Moc Chau in particular, and Vietnam in general, can be said to still possess pristine natural beauty and diverse cultural features. We also have a unique culinary tradition, with each region having its own distinct charm.
I believe that simply preserving these values isn't enough; we need ways to utilize and spread them more widely. This will both attract and retain tourists and demonstrate our appreciation for what we have.
Do it with heart.
Vu Quang Kien is always striving to introduce the image of his hometown, Moc Chau, to friends everywhere - Photo: Provided by the interviewee.
* What experiences from your past work would you like to share with young people who are also interested in pursuing a career in tourism?
- The work I'm doing can be considered just a small stepping stone on a long journey ahead. These are all jobs that make me feel very comfortable; it wouldn't be wrong to say it's both work and enjoyment.
As a native of Moc Chau, I feel incredibly proud whenever I have the opportunity to mention my hometown on the tourism map.
Of course, that path is not easy, not to mention full of challenges at the beginning. But I believe that once you truly focus, commit, and do everything with heart, finding your calling in any profession is not difficult.
* It's hard to deny the influence of social media; how have you leveraged this on your journey?
For me, spreading the beauty of my homeland is also a way to express my love for my country. Vietnam is beautiful, and there are still many interesting things waiting for you to discover and share images of Vietnam's nature, people, and culture with friends everywhere.
In the context of today's rapidly developing social media landscape, I believe that every individual or organization can become a tourism "ambassador." I am no exception, as many of the images I create have gained recognition through social media channels.
Moc Chau is a region with immense tourism potential, and the longer I've been involved, the more it has helped me fulfill my long-held passions. Although I'm working in a field unrelated to my studies, it stems from my personal interests and strengths, and has gradually developed into a career I want to pursue long-term.
VU QUANG KIEN
Bringing the image of Moc Chau homeland to a wider audience.
* Are you investing in a bilingual channel with the hope of effectively promoting tourism in your hometown and reaching a wider audience?
- Through my daily work, I try to update the latest information and images to introduce people to the most beautiful places in each season and help tourists plan suitable itineraries. Many international tourists have visited Vietnam, but Moc Chau is still not widely known.
This has always been a concern for me. Therefore, I am currently trying to gradually build a bilingual communication channel with the hope of bringing Moc Chau closer to international friends.
Source: https://tuoitre.vn/ve-moc-chau-lam-dai-su-du-lich-que-minh-2025072909375283.htm
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