Since her 5 shows at Crazy Horse (France), Lisa has lost the sympathy of many Chinese audiences. This used to be a fertile market, helping the Thai female idol gain fame and fortune.
Crazy Horse puts a stain on his record. Lisa with Chinese public opinion
Lisa (BlackPink) has just been announced as the brand ambassador of luxury fashion house Louis Vuitton. The 27-year-old singer sent a signal about this role when she was invited to attend the brand's Fall/Winter 2024 fashion show in Paris in March.
This information quickly became a hot topic on Weibo hotsearch - China's largest social network, with more than 240 million views and 50,000 discussions. Many negative comments were aimed at Lisa, especially after the noisy performance at the Crazy Horse strip bar that made the audience in the billion-people country lose sympathy.
Many viewers reposted pictures of Lisa dressed sexy, performing 5 nights in bars, taking pictures with dancers and calling her new ambassador role “a reward for performing at a strip club”.
Many comments mocked the Thai-born female idol for using her rumored boyfriend Frédéric Arnault’s position to advance, saying that “striptease is just a stepping stone”. Frédéric is the son of billionaire Bernard Arnault, who owns LVMH - the world’s largest luxury group, with 70 fashion and cosmetic brands including Sephora, Louis Vuitton, Dior, Marc Jacobs, Tiffany & Co…
There are comments saying that the fashion house is lowering itself by inviting Lisa to become a brand ambassador. Comments threaten not to buy Louis Vuitton products in the future.
In late September 2023, despite harsh public criticism, Lisa still performed for 5 nights at the famous strip bar Crazy Horse in Paris. Frédéric also brought his family and friends to support.
Lisa's actions have created a wave of heated debate. For the Chinese market, the situation is more tense than ever, even though she was previously the most active member in the country of a billion people in BlackPink. In 2020, Lisa was invited to be a coach on the show Youth with you 2 At a time when Kpop idols were still restricted from operating in this country, her reputation skyrocketed in China, receiving many advertising contracts, from food, technology to game ambassadors...
Lisa was shunned because the audience thought that she was a public figure but had a bad influence on the thinking and actions of young people, they were worried that girls felt that making money by exposing their bodies was something to be proud of. In China, striptease is considered an obscene performance.
Two artists who came to see Lisa perform, Angelababy and Truong Gia Nghe, were blacklisted and restricted from activities. Angelababy had a hard time coming back. showbiz after months of silence.
Not only that, Lisa's personal Weibo account and fan group were suspended. Luxury brands that Lisa was an ambassador for at that time all quietly deleted videos and images related to her on their Weibo.
In fact, news about Lisa is still hot among Chinese netizens. Information about beauty Thailand easily ranks high on entertainment hot searches, but the positive index is no longer what it used to be. The latest rumor that Lisa is the third person to attract 300 million views on Weibo.
However, many strong moves from the government of this country towards Lisa's stripping incident make it difficult for her to return to this fertile market to operate.
Outside the billion-people market, Lisa is not affected.
After refusing to sign a personal contract with YG Entertainment, Lisa has stepped up her solo activities and tried her hand at new roles. Earlier this year, she founded LLOUD - a company described as "a platform for expressing vision in music and entertainment".
RCA Records then announced a recording partnership with Lisa. The deal allowed her to release new solo music under RCA Records while retaining full ownership of the material.
MV Rockstar Released at the end of June, the MV has attracted more than 124 million views to date. The MV was posted on a YouTube channel with only 3.5 million subscribers but still has a high viewership.
The 27-year-old rapper appeared as the headliner of Global Citizen Festival 2024 in September, marking Lisa's first solo international stage.
After breaking up with Celine, she quickly became a Louis Vuitton brand ambassador, showing her great influence in the fashion industry. Lisa's appeal in the eyes of luxury brands has not diminished after the striptease scandal.
Not only active in the fields of singing and fashion, Lisa has also started to pursue acting. She confirmed her role in the series The White Lotus Season three is produced by HBO.
The Thai singer's role is being kept under wraps. Filming began in Koh Samui, Phuket and Bangkok, Thailand in February. Plot details are being kept under wraps except that the film will follow a group of tourists at the White Lotus resort.
Recently, Lisa has been traveling between France, Thailand, and Japan for personal work. She has publicly dated her boyfriend and appeared with Frédéric Arnault at events.
In May, Lisa and Frédéric attended the launch of the Kith x Tag Heuer watch, sponsored the 2024 F1 Grand Prix in Miami (Florida, USA), and were also tasked with waving the flag to announce the finish line to the drivers at the 2024 F1 Miami Grand Prix.
Losing the billion-people market, Lisa is still actively exploring potential markets in Southeast Asia and aiming to operate in the US.
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