VietinBank holds the title of Best Retail Bank in Vietnam for 10 consecutive years

For the 10th consecutive time, VietinBank has received this prestigious award, continuing to affirm its position as the No. 1 Retail Bank in Vietnam. (Source: Vietnam+)

Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) has just been honored by Global Banking & Finance Review Magazine as "Best Retail Bank of Vietnam 2025."

This is the 10th consecutive time VietinBank has received this prestigious award, continuing to affirm its position as the No. 1 Retail Bank in Vietnam.

The award is a recognition of VietinBank's continuous efforts in the journey of improving retail products and services, bringing the best experience to customers. All customers' needs for products and services are met and there is always connection and companionship of VietinBank throughout the customers' journey of strong development.

Over the years, VietinBank has always innovated in the face of the constant movements of the digital age and global challenges, with the spirit of creating breakthroughs in the digital transformation journey and improving service quality.

In the Retail sector, after a decade of model transformation, VietinBank's retail operations have proactively adapted, seized opportunities and always maintained growth rates, continuously reaped proud achievements, and for many consecutive years maintained the title of "Best Retail Bank in Vietnam."

In 2024, many retail indicators recorded positive growth, especially demand deposits (CASA) increased sharply, reaching an increase of 31%. Retail loans grew by double digits over the years, contributing to promoting operational efficiency. Retail products were flexibly and creatively innovated, combined with comprehensive digital transformation to increase customer experience and optimize costs through exploiting the cross-selling ecosystem, especially improving customer experience on the iPay Mobile application. The proportion of retail contribution to the overall business results of the entire bank grew steadily over the years.

To continue the achievements, 2025 will enter the acceleration phase based on the foundation of a comprehensive digital transformation journey. With the philosophy of "Customer-centricity", VietinBank innovates its product and service strategy towards "personalized solutions."

Analyzing customer portraits and behaviors helps VietinBank exploit automatic cross-selling. From students, staff, individual business households... are all accompanied by suitable solutions. A series of convenient and modern products are deployed: AI customer recognition, online disbursement, online loan registration, online overdraft, card management on VietinBank iPay, Shop365... to optimize experience and save time.

These figures are a testament to the strong growth, ensuring efficiency and sustainability of the retail sector. Thereby, VietinBank continues to be honored as “Best Retail Bank in Vietnam” in 2025, being the leading retail bank in Vietnam.

In a volatile business environment, VietinBank always sets challenging goals and aspirations every year based on the business philosophy of "Customer-centricity." Through the Digital Transformation Project, along with changes in the quality of human resources, sales thinking and customer care, it has created breakthroughs and sustainable development in Retail business activities.

The 10-year consecutive achievement of being awarded the “Best Retail Bank in Vietnam” by Global Banking & Finance Review Magazine affirms the consistent business strategy that creates sustainable development for the bank. This award is not only a recognition of a large, prestigious international organization, but above all, it is the trust and companionship of a large number of customers throughout the development journey of VietinBank, constantly improving the value of life for all customers./.

Thuy Ha

Source: https://baohaiphong.vn/vietinbank-10-nam-lien-tiep-giu-danh-hieu-ngan-hang-ban-retail-tot-nhat-viet-nam-523072.html