Pioneering innovation in the import and export sector.
With over 33 years dedicated to the Education and Training sector at a company with a 43-year history, Tran Thi Thanh Thao, General Director of Binh Tay Import-Export Joint Stock Company (BITEX), is recognized as a strong female entrepreneur with a transformative mindset and the ability to lead a team effectively in the context of deep and broad integration. According to Ms. Thao, hearing her name called out in the Top 100 Outstanding Young Vietnamese Entrepreneurs of 2025 was deeply moving. This title is not just for her personally, but a recognition for the entire BITEX team.

Ms. Tran Thi Thanh Thao, General Director of Binh Tay Import-Export Joint Stock Company (BITEX).
BITEX is an organization with a long history, diverse generations of employees, unique personalities, and sometimes opposing viewpoints. As the leader, the most challenging thing for Ms. Thao has always been to reconcile all of these factors while keeping the "ship" on course. To achieve this, she learned to become stronger in leadership. When making decisions, she sometimes has to be firm and decisive, even knowing that it might affect a few individuals. But that's what leadership is about; it's not always about choosing the easy way, but about choosing what's right for the organization. Ms. Thao shared: "An import-export business that wants to adapt to the fluctuations of the global market cannot rely solely on past experience. We must constantly reinvent ourselves." At BITEX, Ms. Thao always identifies the direction of transformation: comprehensive digital transformation in management and supply chain; diversification of markets and product portfolios, because you can't put "all your eggs in one basket." BITEX, initially a distributor of handheld computers, has expanded into education, stationery, and various edtech solutions – a way to increase its resilience in volatile market conditions.
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Businesswoman Tran Thi Thanh Thao - General Director of Binh Tay Import-Export Joint Stock Company (BITEX) - was honored among the Top 100 Outstanding Young Vietnamese Entrepreneurs of 2025.
According to Ms. Thao, the most important thing is still people. The market may change, but if the team doesn't dare to change, the business will stagnate. She always aims to build a culture of "flexibility - discipline - learning": flexibility in thinking, discipline in execution, and continuous learning to constantly upgrade capabilities. A strong team will help the business stand firm even when the global market is most volatile.
"Adaptation is not a passive reaction; adaptation is proactive preparation to always be one step ahead. That's the approach I and BITEX have chosen to move forward in a volatile world," Ms. Thao shared.
To maintain competitiveness in the context of deep and broad integration, BITEX has remained steadfast in its core values over the years: efficiency, creativity, innovation, and putting customers first.
The Top 100 Outstanding Young Vietnamese Entrepreneurs Award 2025, organized by the Vietnam Young Entrepreneurs Association, aims to honor young leaders who have made outstanding contributions to economic growth, innovation, and sustainable development. Tay Ninh has four outstanding young entrepreneurs recognized this time: Le Minh Truc, General Director of Hung Duy Trading and Service Import-Export Co., Ltd.; Mai Van Thuan, General Director of Asia Technical Trading and Manufacturing Co., Ltd.; Vo Van Luc, Director of Tan Ngoc Luc Co., Ltd.; and Tran Thi Thanh Thao, General Director of Binh Tay Import-Export Joint Stock Company. |
Que Quyen
Source: https://baolongan.vn/vinh-danh-nha-lanh-dao-tre-a209295.html








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