(Dan Tri) - Vinpearl is valued by Brand Finance as "The unit with the highest brand strength growth in Vietnam", consolidating its top position in the field of entertainment and resort tourism .
Specifically, Vinpearl is in the "Top 3 brands with the largest brand strength index in Vietnam" along with 2 representatives in the finance and banking sector, Vietcombank and MBBank .
According to Brand Finance, this unit has impressively improved through 25 rankings, achieving the highest brand strength growth rate. In terms of valuation, Vinpearl is in the "Top 50 strongest and most valuable brands in Vietnam in 2023".
Ms. Le Thi Thu Trang - Deputy General Director of Vinpearl received the certificate from Brand Finance (Photo: Vinpearl).
Brand strength is assessed by Brand Finance based on factors of customer experience, motivation and brand preference that positively impact consumer behavior to bring optimal business performance.
In 2023, Vinpearl will continue to improve the experience at international tourist complexes with high-quality services. The customer database, one of the core platforms that Vinpearl focuses on building and maximizing security with nearly 2 million people, including nearly 400,000 loyal user accounts.
Vinpearl constantly improves experiences at international tourist complexes with high-quality services (Photo: Vinpearl).
A representative of Vinpearl said that the unit achieved a recovery rate of revenue and number of visitors in the first 7 months of 2023 20% higher than that of hotel chains in the same 5-star segment at the destination. A series of international events, new entertainment trends... pioneered by Vinpearl, contributed to elevating the destination and bringing the world's quintessence to Vietnam, promoting the strong development of national tourism after the pandemic.
Vinpearl contributes to promoting strong national tourism development (Photo: Vinpearl).
The annual WonderFest sea festival founded by VinWonders - a member unit of Vinpearl, brings a series of high-end entertainment tourism events and international music festivals that have made a mark on Vietnamese tourism this summer.
In the coming time, WonderFest plans to continue to identify top destinations: Phu Quoc United Center, Vinpearl Nha Trang, Vinpearl Nam Hoi An... on the world tourism and music map.
WonderFest 2023 brings a new and exciting festival atmosphere with many music festivals (Photo: Vinpearl).
Held for the first time in Nha Trang, with the combination of top-notch music and leading tourism ecosystem, WonderFest 2023 brings endless festival atmosphere and unlimited sublimation of emotions to all visitors, creating new and attractive highlights throughout the 53-day festival.
The 8Wonder super music festival with the participation of globally influential music star Charlie Puth and 7 Vpop stars has come to a satisfying end, bringing many different entertainment and tourism experiences, making Nha Trang a "must-visit" destination of the year.
VinWonders theme park chain nationwide with hundreds of fun activities (Photo: Vinpearl).
The VinWonders theme park chain nationwide has also been upgraded and expanded with hundreds of fun activities, worthy of the leading position in entertainment, discovery, culture and festival experiences.
Vinpearl Resorts & Hotels is a hotel - resort system located in the most beautiful coastal areas of Vietnam, leading the way and creating trendy tourism trends. This is a "resort paradise" loved by tourists with its beautiful nature, stylish and unique themed villas with countless quintessential experiences in accommodation, cuisine, meetings, and special experiences.
Vinpearl also pioneers in promoting green tourism development with a series of new activities: Green tour - planting trees, exploring cuisine in the style of "from the chef's garden to the dining table", energy-saving lights-out hours, recycling classes...
Vinpearl Golf is the leading golf course management and operation brand in Vietnam (Photo: Vinpearl).
Vinpearl Golf - Vietnam's leading golf course management and operation brand continues to make a strong impression thanks to its professional service, international high-class course system, possessing aesthetic beauty, in harmony with the natural landscape and creating interesting challenges for golfers.
Besides 4 famous destinations in Phu Quoc, Nha Trang, Nam Hoi An, Hai Phong, Vinpearl Golf is also the operator of Cape Wickham Golf Links (Tasmania, Australia), creating unique golf tours nationwide and reaching out to the world.
Pioneering in promoting the national destination brand, Vinpearl continues to affirm its top position in the field of resort tourism - entertainment in Vietnam and the region.
Vinpearl is the leading tourism - resort - entertainment service brand in Vietnam with a chain of hotel, resort, spa brands along with conference centers, cuisine and 5-star luxury golf courses and international standard entertainment areas located at famous tourist attractions in Vietnam.
After 20 years of continuous development, Vinpearl has 45 resort hotels in 17 provinces and cities nationwide with a room capacity of over 18,500 hotel rooms and villas, 3 theme parks and 2 entertainment areas, 2 conservation and care parks for semi-wild animals, 4 golf courses, and plans to continue expanding in Vietnam and around the world. More information: https://vinpearl.com/
Brand Finance Plc is the world's leading brand valuation company, founded in 1996 in London, UK.
This is a company that owns a brand valuation method that meets ISO 10668 standards on valuation, present in more than 20 countries worldwide.
Every year, Brand Finance evaluates more than 70,000 brands worldwide and this is the 8th year that Vietnam has been included in the list of countries whose brands have been evaluated by Brand Finance, with Brand Finance Asia-Pacific (headquartered in Singapore) responsible for publishing the list. More information: www.brandfinance.com .
Dantri.com.vn
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