According to similarweb.com (a website that analyzes and ranks websites worldwide ), in March 2025, the website https://vietnam.travel ranked by Vietnam National Administration of Tourism #120,809 in the world. In the Southeast Asia region, Vietnam's website has risen ranked 2nd , currently only behind Thailand's travel website (rank #88,657), above Singapore (rank #120,869), Indonesia (rank #160,089) and far ahead of Malaysia (rank #401,954), Philippines (rank #1,157,026).
Website ranking information vietnam.travel on similarweb.com platform
However, it is worth noting that the rate of foreign visits to the website vietnam.travel reached 83% , almost equivalent to Singapore website (87%), much higher than Thailand website (48%), Indonesia (66%), Malaysia and Philippines (64%).
The countries with the most traffic to the website vietnam.travel are India, the United States, the United Kingdom, Australia... In which, the traffic from the market India up 51.7% in March.
Besides, in terms of average number of pages viewed/visit, website vietnam.travel achieved the index 1.69 pages /visit, higher than the Thai website (1.57 pages/visit). In terms of average time/visit, the vietnam.travel website is 1 minute , higher than Thai website (47 seconds).
Some other notable indicators, the percentage of users accessing the website vietnam.travel via mobile phones accounts for 66.5%, accessing from desktop computers accounts for 33.5%. The number of users accessing the website vietnam.travel via search engines accounts for nearly 50%, direct access accounts for 30.5% , showing that the level of brand awareness of the vietnam.travel website in the world is quite good, higher than the websites of Thailand (28.3%), Singapore (28.7%).
Website vietnam.travel of Vietnam National Tourism Administration specializes in promoting tourism abroad.
Vietnam.travel is the website of the Vietnam National Administration of Tourism, specializing in promoting the image and brand of Vietnam tourism to the world, managed and operated by the Tourism Information Center. As a focal point for communication and technology application, in recent times, the Tourism Information Center (Vietnam National Administration of Tourism) has focused on innovating content and communication methods, combining communication on the website and various social networking platforms such as Facebook, Instagram, YouTube... to create a wide spread to users.
The media content focuses on widely promoting the Government's new policies on visas and immigration - an important factor in attracting international visitors to Vietnam. The media activities are deployed in a diverse and rich way on the website vietnam.travel with a series of new video clips, articles, and images introducing to international visitors Vietnam's attractive products, services, and destinations, suitable to the needs and tastes of tourists.
The number of international visitors to Vietnam has increased sharply in recent times.
The increase in the ranking of the website vietnam.travel reflects the positive effectiveness of the Vietnam National Administration of Tourism in innovating content and promotion methods, enhancing the application of modern technology in accordance with the direction of the Government and the Prime Minister in Resolution 82/NQ-CP on key tasks and solutions to accelerate recovery, accelerate effective and sustainable tourism development and Directive 08/CT-TTg on comprehensive, fast and sustainable tourism development in the coming time.
At the same time, the fact that vietnam.travel has surpassed many other national tourism websites in the region also shows the interest of international tourists in Vietnam Tourism in the context of the Government issuing many open policies on visas and immigration, creating great advantages to attract international visitors to Vietnam.
In the first 3 months of 2025, the number of international visitors to Vietnam reached more than 6 million, the highest ever, up 29.6% over the same period in 2024. Tourism is considered a bright spot in the country's overall socio-economic development in recent times.
In particular, on April 10, 2025, Prime Minister Pham Minh Chinh signed and issued Telegram No. 34/CD-TTg The request to promote tourism development and ensure double-digit economic growth demonstrates the appreciation and close attention of the head of the Government to tourism development.
According to Information Center, Vietnam National Administration of Tourism
Source: https://bvhttdl.gov.vn/website-cua-cuc-du-lich-quoc-gia-viet-nam-vuon-len-xep-thu-2-khu-vuc-dong-nam-a-20250411161224907.htm
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