Will in Vietnam visit Chin-su Phu Quoc factory: 'Fish sauce is the wine of Vietnamese people'

10/31/2023 9:30 PM PV Print article

ANTD.VN - A Westerner who loves Vietnamese cuisine - TikToker, YouTuber Will in Vietnam had an interesting experience at the Chin-su Phu Quoc fish sauce factory and suddenly exclaimed "perhaps fish sauce is the 'wine' of Vietnamese people".

Nhà thùng nước mắm Chin-su Phú Quốc làm Will liên tưởng tới xưởng ủ rượu vang ở Pháp ảnh 1

Chin-su Phu Quoc fish sauce factory reminds Will of a winery in France

For European and American diners who are exposed to fish sauce for the first time, few people immediately “fall in love” with this special flavor. However, the more they experience and learn, the more the story of fish sauce creates a special love and affection. Will in Vietnam shares: “For me, fish sauce is an indispensable part when enjoying Vietnamese dishes. From banh cuon, bun cha to cha gio, com tam… from someone who was still unfamiliar with fish sauce, I became a ‘hardcore fan’ without realizing it.”

Returning from a visit and experiencing the activities at Chin-su Phu Quoc barrel house, Will said: “I have always wondered how fish sauce is made and with the trip to visit and learn the whole story of making fish sauce at Chin-su Phu Quoc barrel house, I feel even more love and passion for fish sauce”.

Will in Vietnam - chàng trai cao 1,9m bỗng nhiên “lọt thỏm” trong khung cảnh nhà thùng nước mắm Chin-su Phú Quốc. Mỗi thùng ủ chượp chứa 13-15 tấn cá ảnh 2

Will in Vietnam - a 1.9m tall guy suddenly "lost" in the scene of Chin-su Phu Quoc fish sauce factory. Each fermentation tank contains 13-15 tons of fish.

Starting from An Thoi port, Will was introduced to the types of anchovies and the careful selection standards with dozens of criteria for freshness, dryness, and the ratio of trash fish. The anchovies are caught far from shore, then salted directly on the boat with quality salt from Ba Ria. Thanks to that, the anchovies retain their freshness and firmness. This is a prerequisite for obtaining drops of delicious, high-quality fish sauce.

Will tìm hiểu về cá cơm nguyên liệu làm nên nước mắm Chin-su Phú Quốc trứ danh ảnh 3

Will learns about anchovies, the raw material for the famous Chin-su Phu Quoc fish sauce.

Batches of salted anchovies that meet input quality standards will be brought to the Chin-su Phu Quoc barrel house. Here, the salted fish will undergo a natural fermentation process in wooden barrels for 9-12 months to create famous drops of fish sauce. It is known that this barrel house has an area of over ^22,000m2 with nearly 500 fermentation barrels with a capacity of over 10,000 tons of fish per year. Here, the temperature is always maintained at around 27.5 degrees Celsius to serve the fermentation process, combining traditional methods and international standards to produce high-quality fish sauce bottles to serve demanding markets such as Europe, America, Japan, etc.

Nhà thùng nước mắm Chin-su Phú Quốc ảnh 4

Chin -su Phu Quoc fish sauce factory

In the first moment of seeing the Chin-su Phu Quoc fish sauce factory, Will could not help but be surprised: “The scene here immediately reminded me of wineries in France”. Will added: “The way of making wine and fish sauce is almost similar. Just like wine must start from quality grapes, fish sauce originates from schools of fresh anchovies. The fermentation process is also carried out in the traditional way in special wooden barrels, requiring a long time and stable weather temperature. The only difference is that wine likes cool temperatures, while fish sauce prefers warm weather. I think that fish sauce for Vietnamese people is like wine for French people”.

Chàng Tây được giới thiệu nước mắm từ lúc bắt đầu ủ chượp cho đến lúc trở thành những giọt nước mắm đậm đà vị cá (từ trái sang phải theo tháng: 1, 3, 5, 7, 9, 12) ảnh 5

The Westerner is introduced to fish sauce from the beginning of fermentation until it becomes drops of fish sauce with a rich fish flavor (from left to right by month: 1, 3, 5, 7, 9, 12)

If the rich flavor of fish sauce conquers Vietnamese food lovers, the overwhelming images at the Chin-su Phu Quoc fish sauce factory confirm the potential of this "miraculous" spice to reach further in the international market. "I think that only by visiting the Chin-su Phu Quoc fish sauce factory once can everyone fully appreciate the quintessential value of Vietnamese fish sauce. Perhaps in the future, when eating any Vietnamese dish with fish sauce, these will be the first images that come to mind" - Will in Vietnam concluded after the journey to explore the Phu Quoc fish sauce factory.

Vừa được thăm nhà thùng, vừa được nhận món quà ý nghĩa từ chính nước mắm Chin-su Phú Quốc, đây chắc hẳn là trải nghiệm khó quên của Will trong chuyến thăm đặc biệt này. ảnh 6

Visiting the barrel house and receiving a meaningful gift from Chin-su Phu Quoc fish sauce, this must be an unforgettable experience for Will on this special visit.

Not only is Chin-su a popular fish sauce brand domestically, it is now also well-received in the international market. In addition to Chin-su fish sauce products that are already popular in the international market such as Chin-su Salmon, VIP Bien Dong Anchovy, in October 2023, the container carrying Chin-su Dong Anchovy 720 fish sauce - the newest product in the Chin-su fish sauce "collection", has also been exported to many markets such as the US, Canada, Australia, Europe, and Japan.

Chin-su Cá Cơm Biển Đông tự hào ra quốc tế với thông điệp: Nước mắm đến từ nhà sản xuất số 1 Việt Nam ảnh 7

Chin-su Anchovy Sea East proudly goes international with the message: Fish sauce comes from the number 1 producer in Vietnam .

With the strategy “Go Global - Around the world ”, all Chin-su fish sauce products will be promoted in both distribution channels, along with product introduction advertising campaigns, opening the door to promote fish sauce to friends around the world, affirming and spreading pride in Vietnam's precious products on the world culinary map.