World Cup 2026: Toronto bar wary of “FIFA police”

Many bars and restaurants in Toronto have been advised to exercise caution regarding the risk of inspections related to advertising, sponsorships, and activities that could be considered violations of FIFA regulations.

Bars and restaurants in Toronto are being advised to exercise caution when hosting events related to the 2026 World Cup, as the city prepares to host six matches, including Canada's opening game against Bosnia-Herzegovina on June 12.

According to a VNA correspondent in Canada, Rocco Mastrangelo, owner of Cafe Diplomatico in Little Italy, said he did not want to get into trouble with FIFA after receiving a letter in 2006 demanding he cease the violations and quickly remove or cover up advertising signs related to the World Cup.

Learning from that experience, this year he signed an agreement with Labatt, an official FIFA sponsor, and stated that his restaurant is now operating "legitimately."

Toronto authorities have issued guidelines to businesses to avoid violating FIFA regulations, which advise against using phrases such as “FIFA” or “World Cup,” and against giving the impression of having an official connection to the world’s biggest football tournament.

According to the guidelines, bars and restaurants showing World Cup matches as part of their normal business operations do not need to obtain a permit from FIFA. However, they must apply if they organize events with sponsors, charge an entrance fee, or engage in marketing activities such as giveaways, promotions, or brand advertising.

Kelly Higginson, CEO of Restaurants Canada, argues that these regulations add further burden to establishments already struggling after the COVID-19 pandemic. According to her, approximately 30% of restaurants and bars in Canada are currently operating at a loss or just breaking even.

Toronto City Councillor Josh Matlow said city enforcement will primarily be dealing with illegal street vending, particularly near BMO Field, renamed Toronto Stadium during the tournament, and the Fan Fest area in Fort York.

However, Matlow said FIFA would have its own team, which he called the “FIFA police,” to inspect facilities that do not comply with regulations.

FIFA maintains that brand protection is essential to sustaining sponsorship revenue, thereby supporting the development of global football. However, Mastrangelo argues that FIFA should be more flexible, as local bars and restaurants also contribute to the vibrant atmosphere and promotion of the tournament.

(VNA/Vietnam+)

Source: https://www.vietnamplus.vn/world-cup-2026-quan-bar-o-toronto-de-chung-canh-sat-fifa-post1114016.vnp