Building a high-quality, green and sustainable tourism brand for the capital

Affirming the location and image of the capital's tourism

Director of Hanoi Department of Tourism Dang Huong Giang said that the development indicators of Hanoi 's tourism industry all have high growth rates, exceeding the set plans. In particular, the indicator on international tourists with an increase of 40.8% over the same period in 2023 is the indicator with the most impressive growth rate, followed by the total revenue from tourism, with a growth rate of 18.5% over the same period in 2023.

The system of accommodation facilities (especially 4-5 star high-end accommodation), shopping, dining, and entertainment services that meet tourist standards continue to increase in both quantity and quality. Many projects of hotel complexes, resorts, and tourism trade service centers have been put into operation to meet the needs of tourists from key international markets, while increasing the spending and length of stay of tourists.

The 2nd Hanoi Autumn Festival with the theme "Hanoi Autumn - Historic Autumn" attracts a large number of tourists - Photo: Bao Trung

In the international market, the capital's tourism industry continues to affirm its position, image and brand in the region as well as in the world. Hanoi was honored to receive 3 awards: "Asia's Leading City Destination", "Asia's Leading City Break Destination" and "Vietnam's Leading City Cultural Destination".

The organization of tourism promotion activities, events and programs has also been innovated, attracting the participation of many businesses and tourists. Events are organized on a large scale, professionally, annually, in a series from the beginning of the year to the end of the year with many activities, unique and attractive content, applying many new technologies such as 3D, Mapping, Drone.

In addition, communication and promotion work is also focused on, tourism businesses have proactively linked with media units and airlines to promote their products. Many businesses have devoted large resources to investing in professional marketing products to promote on digital media platforms.

Director of Hanoi Department of Tourism Dang Huong Giang said that in the coming time, the Department of Tourism will continue to advise and manage the tourism sector, conduct market research, and effectively coordinate with three parties: managers, travel agencies, accommodation, transportation, and tourist areas and attractions; provide advice and support in implementing research activities, assessing the market, forecasting tourism development trends of domestic and international markets to meet management requirements, promptly and flexibly adjust the City's tourism development policies in accordance with the actual situation, and at the same time provide information and development orientations for tourism service businesses.

Promote the development of new types of tourism

According to Director of Hanoi Department of Tourism Dang Huong Giang, tourism product development will be focused on diversity, uniqueness, high quality, and suitability to market demand.

Hanoi tourism industry will promote the implementation of new types of tourism such as: Adventure sports tourism, experiential tourism, virtual reality tourism... Promote the development of MICE tourism in locations with advantages in resort tourism, golf tourism associated with the organization and hosting of cultural, sports, political, social events, major national and international festival programs. Innovate in building, developing, and connecting unique and characteristic tourism products of Hanoi.

Encourage the formation of large-scale hotel-hospital complexes and high-tech entertainment complexes. Research and develop a model for night-time economic development to serve tourism in accordance with advantages and practical conditions, especially in accordance with the ability to build supporting infrastructure, investment resources and the ability to mobilize and attract investment in each specific location.

Tourism product development will be focused on diversity, uniqueness, and high quality - Photo: Bao Trung

Develop a system of typical rural tourism destinations, form models for developing agricultural and rural tourism; community tourism; and craft village tourism in the direction of green, responsible and sustainable tourism. Develop a system of stadiums, golf courses, gymnasiums, and outdoor adventure sports areas associated with the construction of unique and attractive sports tourism products.

Focus on building and perfecting the connection of individual tourism products into a chain of unique and attractive products. Expand the connection of the capital's tourism products with the unique tourism products of localities in the Red River Delta, Northwest, Viet Bac, etc. Implement the application of a set of standards, standardize services, products and occupations in the tourism sector to build the capital's tourism brand as high-quality tourism, green growth and sustainability.

Along with that, Hanoi continues to focus on doing well the work of propaganda, promotion, tourism promotion, and developing the tourist market.

Develop campaigns to promote Hanoi tourism destinations on Hanoi TV channels, national TV channels, and TV channels of some key localities. Promote the promotion of the capital's tourism image on digital platforms, in line with new market trends. Effectively implement cooperation programs to promote Hanoi city on major international TV and media channels. Strengthen tourism promotion and propaganda on-site and in the community.

Building a smart tourism ecosystem associated with digital transformation

Along with building tourism products and promoting, the tourism industry will promote digital transformation of the capital's tourism industry; Deploying the construction of a smart tourism ecosystem associated with digital transformation, in which priority is given to providing full information and online experiences to tourists in real time, on the basis of building and exploiting data resources on the culture and history of the capital to develop tourism.

Strongly apply information technology to administrative reform activities related to tourism activities, such as: collecting, statistics, checking, monitoring, market forecasting, building programs and plans for tourism development. Effectively deploy digital transformation projects in tourism and the tourism industry.

Build and complete a centralized tourism database management system connecting tourism service establishments and businesses with tourism management agencies at all levels to serve specialized management work.

Building a smart, convenient software system to support management, serve tourists in looking up information, and promote Hanoi tourism; management software to collect and process databases to investigate and evaluate the current status of rural agricultural tourism in Hanoi; Digitize, connect, and integrate tourism data into the general information and management data system according to the instructions of the Ministry of Culture, Sports and Tourism.

Training, fostering and developing tourism human resources will also be promoted, such as training tourism communities in vocational skills and soft skills, civilized tourism behavior, and raising awareness of responsibility for sustainable tourism development.

Hanoi will develop tourism types according to the strengths of each region - Photo: Bao Trung

The Director of the Hanoi Department of Tourism also said that in the coming time, the Department of Tourism will continue to study the zoning plan for the construction of a number of functional tourism areas and key tourism development projects in the areas: Son Tay - Ba Vi, Huong Son - Quan Son, Soc Mountain - Dong Quan Lake, Van Tri - Co Loa.

Researching and planning to develop tourism types according to the strengths of each region and locality. At the same time, the work of inspection, examination, and building a safe, friendly, and civilized tourism environment will also be focused on and strengthened.

Source: https://toquoc.vn/xay-dung-thuong-hieu-du-lich-thu-do-co-chat-luong-cao-tang-truong-xanh-va-ben-vung-2024100209451208.htm