Affiliate Sales Trends

Win-win

Every day, Ms. Nong Thi Kim Lien, group 3, Tan Quang ward (Tuyen Quang city) regularly livestreams to sell products and records videos to promote products on digital platforms.

Ms. Lien shared: “For mothers, balancing between taking care of children and earning extra income is always a difficult problem. Affiliate marketing has brought me and my family the opportunity to earn extra income. I can take advantage of my free time at home to share the products and services that I have experienced and trusted. I do livestreams and create videos to post on the Tiktok platform, then link the brand's products. Users watch the videos I introduce, feel confident and will buy the products. I receive a percentage of commission from the brand."

Ms. Nong Thi Kim Lien, group 8, Tan Quang ward, Tuyen Quang city effectively sells online through affiliate marketing.

Ms. Lien's affiliate marketing products are household products and household appliances. On average, Ms. Lien's monthly income is over 15 million VND, with a peak month of 33 million VND. Ms. Doan Thi Hoa, group 3, Tan Ha ward, a nursing mother in Tuyen Quang, confided: "After giving birth, I had almost no time to go to work. I accidentally learned about affiliate marketing through a friend, so I decided to give it a try. Surprisingly, I received great support from the community of other nursing mothers. Sharing experiences in taking care of children and introducing good products from reputable brands has helped me have a stable source of income while still being able to wholeheartedly take care of my child."

Today's young generation is quite responsive to the internet and social networks. They possess outstanding technology skills, diverse content creation capabilities and a large network of friends and followers. These are powerful "weapons" to conquer the field of affiliate marketing. Tran Van Nam, a student of the Faculty of Culture - Tourism , Tan Trao University, shared: "I started doing affiliate marketing in my second year of university. At first, I just shared the technology products I loved on my personal page. Unexpectedly, thanks to that, I had a decent amount of extra income, enough to cover personal expenses. More importantly, I learned a lot about marketing and personal branding."

According to marketing experts, simply put, affiliate marketing is a form of cooperation in which an individual will promote a company's products or services. When a customer makes a purchase, that individual will receive a commission. Among many online business models, affiliate sales are chosen by many people. Because both the manufacturer and the seller benefit.

Opportunities are wide open but seriousness is required

Affiliate marketing offers the opportunity to access passive income, flexible in terms of time and does not require a large investment. Although the potential is huge, the affiliate marketing path is not full of commissions. Increasing competition requires people to constantly learn, improve marketing skills, create authentic and quality product introduction video content to attract and retain viewers.

Ms. Chu Thanh Nga, group 8, Minh Xuan ward (Tuyen Quang city) implements an affiliate marketing model for mother and baby product brands. She shared that the most important thing is that the person doing the work needs to be honest and conscientious. If we keep reviewing and advertising falsely to sell products, sooner or later we will be eliminated.

Honesty is a vital factor in affiliate marketing. Any dishonest behavior, no matter how small, can destroy the reputation you have worked so hard to build. Ms. Nong Thi Kim Lien shared her experience that an honest affiliate will not exaggerate or distort information about products and services to build a trusting relationship with the audience. In particular, it can be seen that recently, some people participating in this form of sales, for profit, advertise excessively, falsely, and lose the trust of customers. If so, sooner or later, customers will rate the quality of their accounts and soon be eliminated.

Recently, there have been many cases of artists and celebrities taking advantage of the trust of the audience to advertise and market falsely. The Food Safety Department, Ministry of Health has just issued a document requesting to tighten supervision and strictly handle violations in this field. Therefore, for the affiliate marketing model to truly develop sustainably and bring long-term benefits, each participant needs to be aware of the importance of seriousness and honesty. Online sellers should build their "house" of income on a solid foundation of integrity, bring real value to viewers and contribute to creating a civilized and trustworthy affiliate community. Only then will affiliate marketing truly become a "promised land".

Source: https://baotuyenquang.com.vn/xu-huong-ban-hang-affiliate-210686.html