Film Promotion and Filming Locations at the 78th Cannes Film Festival

NDO - According to information from the Vietnam Association for the Promotion of Cinema Development, the Tourism Development Support Fund in coordination with the Vietnam National Administration of Tourism, the Department of Cinema and the provinces of Ninh Binh and Quang Ninh organized a series of unique and diverse activities to promote tourism and cinema at the Cannes Film Festival (France).

The highlight of this participation in the Cannes Film Festival is the Workshop “Vietnam – Dynamic Asian Market, Destination for International Film Crews”.

The event was attended by Mr. Dinh Toan Thang - Ambassador Extraordinary and Plenipotentiary of Vietnam to France; Mr. Nguyen Trung Khanh - Director of the Vietnam National Tourism Administration, Ministry of Culture, Sports and Tourism; Mr. Tong Quang Thin - Permanent Vice Chairman of the People's Committee of Ninh Binh province; Dr. Ngo Phuong Lan - President of the Vietnam Cinema Promotion and Development Association, Mr. Do Quoc Viet - Deputy Director of the Cinema Department; Ms. Hoang Thi Kim Anh - Director of the Tourism Development Support Fund, Ministry of Culture, Sports and Tourism ; representatives of the Departments of Culture, Sports and Tourism of Ninh Binh and Quang Ninh and many prestigious domestic and international filmmakers and producers.

Many guests attended the conference.

Speaking at the workshop, Mr. Nguyen Trung Khanh said: "Vietnam has been witnessing a clear increase in international cooperation projects in the field of cinema. Films that choose Vietnam as a setting - from independent art products to international commercial films - not only enrich the world cinema map, but also help millions of audiences have the opportunity to discover a new, vibrant Vietnam, beyond familiar stereotypes.

We appreciate the role of cinema as a 'cultural and tourism ambassador' - not only conveying the beauty of nature, history, and people, but also promoting dialogue, cooperation, and mutual understanding between countries. In the current context of globalization, when the boundaries between fields are increasingly blurred, the connection between cinema, culture, and tourism is an inevitable trend, an opportunity for us to develop together."

Also at the workshop, Dr. Ngo Phuong Lan commented: “Vietnam is entering a period of great potential for the film industry. With beautiful natural landscapes, a professional workforce, increasingly improved infrastructure and active support from the government, we believe that Vietnam is gradually becoming an attractive and competitive destination in Asia in the field of filmmaking. The workshop, organized by the Tourism Development Support Fund, is a clear demonstration of that vision – and at the same time an effort to connect cinema with tourism development and international cultural exchange.”

Filmmakers learn about Vietnamese cinema at the Vietnam Pavilion.

In addition, Dr. Ngo Phuong Lan also shared that, in order to promote the role of a bridge, since 2023, the Vietnam Association for the Promotion of Cinema Development has coordinated with the People's Committee of Da Nang City to organize the Da Nang Asian Film Festival (DANAFF). This year's DANAFF 3 will take place from June 29 to July 5, with two main film categories: Asian films and Vietnamese films, along with a special program on Vietnamese war films on the occasion of the 50th anniversary of national reunification, and a program focusing on Korean cinema. An important highlight is the DANAFF's Talent initiative with training workshops and a Project Incubator, including two categories: Asian art film projects and Vietnamese genre film projects.

“We hope to learn many things from the Cannes Film Festival so that DANAFF will increasingly become a destination for Vietnamese filmmakers and international friends,” said Dr. Ngo Phuong Lan.

Sharing at the Workshop on what new points in the Cinema Law will help attract international filmmakers to work in Vietnam, Mr. Do Quoc Viet - Deputy Director of the Cinema Department shared that in order to attract world film producers, Vietnam is constantly striving to improve the filmmaking environment, from infrastructure to legal procedures and local human resources. Specifically, the Cinema Department is proposing more incentives for international filmmakers such as tax refund incentives, reducing administrative procedures, and building policies to create favorable conditions for filmmakers.

Ninh Binh and Quang Ninh are two localities that have welcomed Hollywood blockbuster film crews to film. Attending the workshop in Cannes this time, representatives of the two provinces shared their local strengths in terms of filming locations and local support to attract international film crews to film.

Representatives of film production companies: Beta Group, HKFilms, BHD also shared about the strengths of Vietnamese cinema and their willingness to cooperate with international filmmakers. Some new film projects such as “The Scent of Pho” and “The Guardian Spirit” were also shared at the conference.

Many filmmakers and artists participated in the Vietnamese Cinema Night in Cannes.

Within the framework of the program, there was also a Vietnamese Cinema Night in Cannes. The program attracted more than 300 guests who were filmmakers, directors, and artists from around the world. At the program, messages from leaders of the tourism and cinema industries as well as from famous filmmakers and artists called on international filmmakers to cooperate in production and come to Vietnam to film.

Director of the National Tourism Administration Nguyen Trung Khanh spoke at the program.

Representatives of the Vietnamese delegation introduced to the world cinema the panorama of Vietnamese cinema and the imprints of international integration; the film production capacity of Vietnamese film enterprises; some new films produced in 2024 and 2025 of Vietnamese cinema. Leaders of the Departments of Culture and Sports of Ninh Binh and Quang Ninh also introduced the beauty of Vietnam's tourist destinations, famous filming locations, and conveyed the message of welcome and desire to cooperate with international filmmakers and directors to make films in Vietnam.

Dr. Ngo Phuong Lan shares about Vietnamese cinema.

Director Bui Thac Chuyen and talented young Vietnamese actors such as Kaity Nguyen, Ho Thu Anh, Avin Lu and Le Phong Vu also conveyed messages of readiness to connect with international film projects in Vietnam.

Vietnam also has a space to promote Cinema, filming locations and Vietnamese tourism at the Cannes Film Market.

The Vietnamese pavilion is located in the center of the Cannes Film Market, next to countries such as Thailand and Indonesia. The goal of this film fair is to introduce filming locations in Vietnam, as well as preferential policies for the film production industry, thereby promoting domestic tourism. Vietnamese cinematographic works with good quality and many cultural identities are also introduced to distributors.

Ms. Hoang Thi Kim Anh - Director of the Tourism Development Support Fund, Ministry of Culture, Sports and Tourism shared: "Through the activities at this year's Cannes Film Festival, we want to invite international friends to come to Vietnam to make films and through their works to introduce Vietnam."

The presence of the film and tourism industry at one of the most prestigious film events in the world is a new step forward, a fresh change in marketing Vietnam tourism, and at the same time, it is also a new opportunity for Vietnamese filmmakers and international filmmakers to meet and cooperate together.

Source: https://nhandan.vn/xuc-tien-dien-anh-va-boi-canh-quay-phim-tai-lien-hoan-phim-cannes-lan-thu-78-post880530.html