Hoang Hai Trading Joint Stock Company was established in 1997 with the Forever brand, specializing in high-quality bedding products that are safe for consumers' health. From humble beginnings, Forever has constantly strived to bring good sleep and improve the lives of Vietnamese people.

Top quality guaranteed

With the criteria of putting product quality first, all Forever products are manufactured from high-quality materials, directly imported from prestigious countries such as Korea, Japan, Belgium, etc. Bedding products are strictly tested according to international quality standards Oeko-Tex (Germany) and Fiti (Korea), ensuring durability, softness, and bringing a perfect sleep experience.

One of the best selling bedding models at Forever

Forever has been diligent in researching and developing products to serve the needs and preferences of consumers. Every year, more than 8 million Forever products are manufactured and supplied to domestic and international markets. Committing to providing high quality products at reasonable prices and with full warranty is the company's top priority.

Exclusive technology

With over 27 years of experience in the sleep care industry, Forever has built its reputation on three proprietary technologies: reversible dyeing for colorfast fabrics, active printing for sharp patterns, and Tajima embroidery for realistic, durable patterns. Thanks to these advanced technologies, Forever has strengthened its position as "made in Vietnam" products in the bedding market. The brand uses modern production lines from Korea and Germany, combined with strict inspection processes, and adheres to environmental protection commitments. This helps Forever bring customers quality, durable, and environmentally friendly products.

Diversify product designs

Forever proactively adapts to current consumer trends, focusing on durability. From simple, warm bedding sets to high-end, luxurious products, Forever constantly diversifies its products to meet all customer needs. In particular, the brand also develops product lines for children with safe, environmentally friendly materials.

Forever showroom has full range of sleep care products

The brand has introduced high-end spring mattress lines such as Impression, Gorgeous NK, and Renzo, applying American IPS spring technology, ensuring 25-year durability and optimal support for the spine. The Forever antibacterial cotton mattress is also a reliable choice, with a convenient 3-fold design, using 100% pure cotton that is soft, airy and sweat-absorbent.

Domestic and international certification

Up to now, Forever products have been certified by international organizations such as Oeko-Tex, Bureau Veritas (Germany), affirming their quality and safety. Forever products have also received the award "National Famous Brand 2010", Top 10 "ASEAN Strong Brand 2017" and Top 10 "Excellent Brands of Best Products and Services for Consumers 2018"... in Vietnam, proving the quality and trust of consumers, especially in choosing products for children.

National sales network

Forever focuses on user experience to create the key to sales success. The brand builds a nationwide network of showrooms in major shopping centers such as Vincom, Aeon Mall, Lotte, Go!, combining shopping, entertainment, and dining. Diverse products and store space optimize customer experience.

Forever staff's energetic working environment

After the impact of the pandemic, customers' consumption habits have gradually shifted to online shopping and online payment. To meet this need, Forever has developed an online sales system through websites, fanpages and e-commerce platforms such as Shopee, Tiki, Lazada, Amazon..., combined with electronic payment methods such as VnPay , Shopee Pay, Payoo to create convenience for consumers.

Development orientation

Forever focuses on investing in modern, advanced and environmentally friendly technological equipment under the motto "for a green life". With its existing strengths in human resources, finance and technological equipment, the brand has a strategy to become one of the leading enterprises in the bedding industry. Forever is determined to maintain its position as a high-end bedding brand in the country and aims to become a leading industrial production, trade and service enterprise in Vietnam, reaching international stature.

Over 27 years of establishment and development, Forever has left a deep impression in the hearts of Vietnamese consumers. Forever promises to continue to contribute to improving the quality of life of the community in the coming years.