In 6 days, the 'Vin universe' welcomed over 11 million visitors.

In just 6 peak days of the Lunar New Year (from the 29th of the 12th lunar month to the 5th of the 1st lunar month), Vingroup's "destinations" attracted more than 11 million visitors, setting numerous milestones for Vietnam's tourism industry.

As one of the destinations open throughout the Lunar New Year holiday, the Oriental Light Festival at Ocean City has become the hottest spring travel spot in Northern Vietnam during the Year of the Snake.

From the first day of the Lunar New Year, thousands of people flocked to the city east of Hanoi to admire the light displays, pray for good fortune, and have fun. Visitors were overwhelmed by the magnificent and splendid scene illuminated by 30 giant lantern masterpieces from Vietnam, China, Japan, Korea, and Thailand.

"I've never seen a lantern festival on such a grand scale and with such magnificence. It's not just a masterpiece of light; it's also a vivid story about the mysterious culture of the East," exclaimed Mr. Tran Van Phu (65 years old, Hanoi).

Besides checking in with giant lantern displays and creating viral hot trends, visitors can also enjoy shopping, culinary delights, and traditional Tet experiences at 580 diverse activities spanning 58 days (from January 18th to March 16th). The festival not only celebrates the traditional cultural heritage of Vietnam and many countries around the world , but also creates a new style of celebrating Tet: leisurely shopping, taking photos, and fully enjoying and experiencing Tet atmospheres ranging from traditional to modern, from Vietnamese to international.

"After decades of spending Tet holidays mostly at home and visiting temples, this is the first time my family has had such a meaningful Tet with so many new and exciting experiences. And we didn't have to spend money or time traveling far," shared Mrs. Tran Thu Minh (58 years old, Hanoi).

Meanwhile, at Vinhomes Royal Island (Vu Yen, Hai Phong), residents of the "billionaire island" and thousands of tourists celebrated the Lunar New Year in a royal style for the first time. Located right in Royal Square, more than 100 stalls of the Spring Market not only offered products from all three regions of Vietnam but also provided a unique experience of traditional Tet right in the heart of the port city.

In the South, Vinhomes Grand Park (Thu Duc City) opened a vibrant spring flower street and presented the "Magical Tet" Spring Festival, allowing over 60,000 residents and millions of visitors to enjoy the traditional Tet atmosphere. The event was even more significant as it set a record for the largest model of a lucky money envelope for the Year of the Snake in Vietnam.

The series of events celebrating the Lunar New Year, spanning from North to South, continues to affirm that Vinhomes urban areas are not only the most desirable places to live but also top-rated entertainment and recreation destinations on the Vietnamese tourism map.

The atmosphere of spring travel and Tet celebrations is also vibrant at Vinpearl, VinWonders, and Vinpearl Golf destinations nationwide. With the message "Magical Orient - Enjoy Tet to the fullest," this year, the "Vin" resorts and entertainment complexes are opening up an emotional spring celebration journey for more than 630,000 domestic and international tourists.

At Hon Tre Island, Vinpearl Nha Trang has become the hottest check-in spot in Central Vietnam with the creation of the Hill of Ten Thousand Flowers, featuring 15,000 imported tulips still covered in dew. In addition, visitors can participate in the spectacular and magnificent Wonder Carnival parades; the vibrant "Mai Hoa Thung" lion dance; and guess the "lucky" numbers in the "Special Lottery Show" from the Tan Thoi lottery troupe… creating the most unique spring celebration ever.

In southern Hoi An, tourists who love traditional culture can immerse themselves in the rich and authentic Tet atmosphere amidst the heritage region, with traditional cultural and artistic programs such as: unique folk dances in the "Spring Gathering of Three Regions" show, and a "Traditional Martial Arts Performance on Tet Day" accompanied by the resounding sound of festival drums.

At Grand World Phu Quoc, thousands of visitors can enjoy the vibrant spring atmosphere with the Gia Lac Spring Festival, recreating a series of activities and cultural spaces steeped in Vietnamese tradition. Visitors can also journey back in time to a traditional Tet market with age-old customs, such as a procession of amulets and blessings, and a fashion show of Vietnamese heritage ao dai (traditional dress).

“Every time we book tickets for Tet holiday, my family chooses Vinpearl. One year it was Nam Hoi An, another year it was Nha Trang, and this year it's Phu Quoc. The all-in-one amenities and services have captivated everyone. This year, Vinpearl is going all out; every event is on a grand scale, blending the traditional Tet atmosphere with modern experiences,” shared Ms. Huyen Anh, a tourist from Hanoi.

During the leisurely spring travel season, 4.5 million visitors flocked to 88 Vincom shopping malls nationwide. All Vincom malls remained open until 12:00 PM on the 29th day of the Lunar New Year, allowing customers to shop to their heart's content at hundreds of diverse stalls offering products from all three regions of Vietnam, goods from famous brands at stable prices, and many attractive promotions. Besides shopping, customers also took the opportunity to check in at thousands of brightly decorated displays, such as "Spring Flowers Blooming" at Vincom Centers, "Joyful Spring Drums" at Vincom Mega Mall, and "Prosperous Spring Festival" at Vincom Plaza.

Opening on the 3rd day of the Lunar New Year of the Year of the Snake, one day earlier than in previous years, Vincom shopping malls became an all-in-one destination meeting the needs of millions of customers of all ages for entertainment, dining, and photo opportunities.

The green transportation system within the Vingroup ecosystem, including VinBus, Xanh SM, and FGF, is also a favorite choice for millions of Vietnamese families. After surpassing both ride-hailing and traditional taxi companies to reach the number one position in the market in Q4/2024, Xanh SM continued to demonstrate its leading position by serving approximately 6 million passengers in 61 provinces and cities nationwide during the 6 days of Tet (from the 29th of the 12th lunar month to the 5th of the 1st lunar month).

Meanwhile, despite being launched only 7 months ago, FGF's self-driving electric car rental service has already taken the top spot in the car rental market, and has recorded a strong increase in customers. In particular, the demand for electric car rentals for returning home for Tet (Lunar New Year) and traveling during the spring season has surged as this year's Tet holiday lasts for 9 days.

“My first experience renting a VF 9 for my spring trip was very satisfying. The car is luxurious, the rental price is attractive, the charging station network is widespread and very convenient, and it's also environmentally friendly, making the journey even more meaningful,” shared Mr. Thanh Binh (37 years old, Ho Chi Minh City).

The record of welcoming and serving over 11 million tourists during the Lunar New Year of the Year of the Snake 2025 once again demonstrates the appeal of the "Vin universe". This record was achieved thanks to a well-planned and innovative investment strategy, with Vingroup always pioneering the construction of all-in-one destinations, offering millions of unique and novel experiences. This is also the "exclusive formula" that helps the top-class entertainment and leisure destinations of the "Vin family" remain the top choice for millions of domestic and international tourists.

The Dinh

Source: https://vietnamnet.vn/6-ngay-vu-tru-vin-don-hon-11-trieu-luot-khach-2368133.html