Apple may fail with the iPhone Ultra despite its perfect specifications.

The rumored specifications for the iPhone Ultra sound impressive, but Apple may face even more challenges.

The iPhone Ultra is expected to popularize and soon dominate the foldable smartphone market segment. However, the initial success of any Apple product depends not only on the device itself but also on brand appeal. The real challenge will come when the initial hype subsides and the iPhone Ultra needs to prove its worth through its outstanding advantages.

The iPhone Ultra will face some major challenges.

PHOTO:FPT

Apple seems to be aware of this and is investing heavily in creating an outstanding phone. According to leaks, the iPhone Ultra may be thinner than previously rumored, measuring only 9.23 mm when folded. However, that doesn't seem to guarantee high sales, especially as the product faces two major challenges for which there are no clear solutions.

Two major challenges for the iPhone Ultra

First, the iPhone Ultra's design may not appeal to all users. While the idea of ​​a foldable screen has attracted some fans, a recent survey from PhoneArena showed that only about a third of users like this design.

The Pura X Max is just one of many foldable smartphone models from Huawei.

PHOTO: HUAWEI

This is clearly an advantage for Samsung, which is leading the foldable smartphone market with a wide variety of models, including the Galaxy Z Flip7 and the upcoming Z Fold Wide. In China, Huawei is also dominant with its extensive product portfolio, making it difficult for Apple to compete.

Secondly, the selling price will be a decisive factor in the success of the iPhone Ultra. Recent rumors suggest that Apple will sell this product at a price ranging from $1,999 to $2,400. Meanwhile, Samsung is also expected to sell the Galaxy Z Fold Wide at a similar price.

The iPhone Ultra is not cheap.

PHOTO: FPT

While loyal Apple fans may not mind the price, average customers may look for more affordable alternatives, such as the Moto Razr Fold or upcoming foldable phone models.

Nevertheless, Apple could still surprise everyone with the iPhone Ultra through groundbreaking features or a more competitive price. Many are still eagerly anticipating the launch of the iPhone Ultra and how Apple will face the significant challenges of introducing such a product at this time. Ultimately, even if the iPhone Ultra has a major impact, its market influence may be negligible.

Source: https://thanhnien.vn/apple-co-the-that-bai-voi-iphone-ultra-du-cau-hinh-hoan-hao-185260430151909841.htm