ANTD.VN - According to the General Statistics Office, the average consumer price index (CPI) in the first 9 months of 2023 increased by 3.16% over the same period last year. Of which, the price index of food and catering services increased by 0.73%, causing the overall CPI to increase by 0.24 percentage points.
Increased input costs have pushed up the prices of daily foodstuffs at markets, supermarkets, convenience stores, etc. Among them, there is a brand that is “going against the current”, WinCommerce of Masan Group.
WinCommerce “goes upstream” with “Good Price”
Since the beginning of the year, despite the difficulties and cost pressures, input prices have increased; this retail chain has always maintained “good prices”. According to a survey conducted in locations including Hanoi, Binh Duong, Tien Giang , Hoc Mon, Dak Lak, Dan Phuong, Nghe An… In the first 8 months of the year, essential products in the fresh food, technological food, and non-food sectors of the Wincommerce system were mostly cheaper than the general market level.
 |
WinCommerce offers a variety of WinEco fruits and vegetables at attractive prices. |
In particular, with the exclusive product groups WinEco and MEATDeli, WIN members will have lower prices if applying the 20% savings policy.
This was committed by Masan at the 2023 Annual General Meeting of Shareholders: to accompany customers, ensure competitive prices compared to the market, and bring "good price" products to consumers in both urban and rural areas.
"Our prices today are very competitive compared to our competitors," WinCommerce General Director Nguyen Thi Phuong affirmed at the recent Congress. WinCommerce's top priority, according to Ms. Phuong, is to provide fresh, premium goods to consumers at affordable prices.
 |
WinMart private label products at good prices |
WinCommerce General Trading Services Joint Stock Company is a member of Masan Group, known as the retail system with the largest coverage nationwide with a system of more than 3,500 WinMart supermarkets and WinMart+, WIN stores in 62 provinces and cities in Vietnam.
 |
20% off MEATDeli clean meat |
The Group's competitive pricing strategy is divided into two main categories: "Good Price" and "Cheap Price". Specifically,
+ The "Good Price" policy is applied by Wincommerce to urban areas, for essential products in various industries (Fresh Food/Technological Food/Non-Food). Especially with the exclusive product groups WinEco and MEATDeli, the price is very good due to the Membership promotion program implemented all year round.
+ The "Cheap price" policy is applied in rural areas and suburban areas with the motto "Cheaper - Better quality". At WinMart+ in rural provinces, the Group deploys a hero items island - displaying 100 products with always cheap prices, especially some food and non-food products: Ngoc Nuong rice (WinMart's private label), Chinsu soy sauce, Kokomi noodles (Masan product), Tissue paper, laundry detergent/fabric softener (WinMart Good)...
WinEco vegetable products are always cheaper than the average with a 20% discount for WIN members.
Wincommerce Secret
To get a “good price”, the Company is known to have cooperated with reputable suppliers, purchasing in large quantities to support businesses in stabilizing output as well as ensuring supply to consumers; at the same time, direct purchasing supports reducing product costs.
 |
WinEco clean vegetables are diverse, high quality, and have preferential prices for WIN members. |
Specifically, the Group has adopted programs and forums to connect regional agricultural product consumption to proactively connect with suppliers and is cooperating with more than 200 agricultural product suppliers .
Wincommerce also signs long-term purchase contracts with suppliers, cooperatives, and farmers to ensure supply; or signs directly with foreign suppliers, reducing intermediaries, thereby reducing product costs.
 |
O'lala chicken eggs at WinMart supermarket system, stores_WinMart+ |
In addition, Wincommerce also has 4 other secrets in the "good price" game, including:
One , internal logistics chain - Supra : Launched in 2022, has helped reduce logistics costs by 13% for goods delivered through Supra's DC system.
The system is supplying goods to a network of 3,500 WinMart/WinMart+/WIN supermarkets and stores through 10 warehouse clusters (including cold storage and dry storage) in all 3 regions. Currently, the percentage of goods delivered through Supra warehouses accounts for about 60% of WinCommerce's total goods output.
Second , increase coverage and develop local economy : On average, WinCommerce purchases and consumes 83,000 tons of domestic agricultural products each year, thereby ensuring product quality and price. In the coming time, WinCommerce will also cooperate with other local provinces such as Hoa Binh province to promote Cao Phong oranges, Song Da fish, Kim Boi bamboo shoots, etc.
Third , there are promotional programs and explosive offers all year round : Impressive Win members with 20% savings when purchasing WinEco and MEATDeli products. Or at WinMart+ Rural, every month there will be a top 5 Hero products with a variety of products in all industries at the "best price" for local consumers.
Finally , promoting private label products: WinCommerce has been developing typical private label products including: Ngoc Nuong Rice, WinMart Good (dried food), WinMart Cook (processed food), WinMart Home (household appliances), WinMart Care (personal care) with prices 10-20% cheaper than products in the same segment on the market.
Source link
Comment (0)