Ministry of Health proposes new regulations on cosmetic advertising

According to the draft, cosmetic advertisements are not allowed to use the following words and phrases: "treatment", "eradicate", "specialize in treatment", "top", "top of the list", "guaranteed/100% guaranteed", "immediate cure", "complete cure", "cure", "best", "only", "first", "permanent melasma treatment in 7 days", "acne treatment, "miraculous" skin whitening...

In the draft Decree regulating the management of cosmetics, the Ministry of Health proposed regulations on cosmetic advertising.

According to the draft, cosmetic businesses are responsible for the content advertised by the business for cosmetic products sold by the business itself and do not have to confirm the content of cosmetic advertisements with the management agency.

Cosmetic advertising content must be consistent with the inherent nature of cosmetic products, product classification and features and uses that have been announced according to the provisions of law.

Cosmetic products must not be advertised in a way that causes confusion about whether the product is a medicine.

Do not use images, costumes, names, letters, articles of other medical units, facilities, doctors, pharmacists, or medical staff.

The draft clearly states the information and images that cannot be used in cosmetic advertising content:

- Information and images prohibited in advertising activities as prescribed in the Law on Advertising;

- Do not use overly speculative sentences, words, or images that can lead to misunderstandings about drugs, or advertise the product's features and uses too much;

- Content introducing and advertising cosmetic product features is not accepted as prescribed in Appendix No. 25 attached to this draft Decree.

According to the draft, the following words and phrases cannot be used: "treatment", "eradicate", "specialize", "top", "top of the line", "first-hand", "choice", "high quality/excellent/wonderful/extreme", "100% guaranteed/guaranteed", "safe", "stop", "cut off", "stop", "immediate reduction", "immediate reduction", "immediate reduction", "immediate cure", "complete cure", "cure", "best", "only", "first", "permanent melasma treatment in 7 days", "acne treatment, "miraculous" skin whitening, "melasma treatment cream, "100% natural" cosmetics, "instant/super fast skin whitening", "cure", "complete cure", dermatitis treatment, allergy reduction, anti-fungal, anti-viral, hair growth/eyelash growth stimulant, fat removal/fat reduction/body slimming/body size reduction products, products weight loss products, hair growth prevention/stop products, sweat stopping products, permanent tattoo ink, scar removal products, keloid reduction products, wound cleaning products and words, phrases with similar meanings and unacceptable phrases in the product name and feature declaration specified in Part 2. Cosmetic feature declaration Appendix No. 02 attached to this draft Decree.

Do not use images of animals or plants on the list of endangered, precious, rare species that are prioritized for protection.

Required content when advertising cosmetic products

According to the draft, the content of cosmetic product advertisements must include the following mandatory information: name of the cosmetic product; features and uses of the cosmetic product; name and address of the organization or individual responsible for bringing the product to market; warnings as prescribed by international agreements.

Advertising cosmetic products in newspapers and television must clearly state the name of the cosmetic product; the features and uses of the cosmetic product; and warnings according to the provisions of international agreements.

Please read the full draft and give your comments here.

Wisdom

Source: https://baochinhphu.vn/bo-y-te-de-xuat-quy-dinh-moi-ve-quang-cao-my-pham-102250522122509945.htm