Dak Lak roasted coffee on its way to the United States

Delegates performed the ribbon-cutting ceremony to export the first container of finished coffee to the US market.

The container of roasted and ground coffee exported to the US market is 20 feet in size, including 18,000 packages of roasted and ground coffee. This is a complete coffee product, packaged in Vietnam, not raw coffee or processed labels. The coffee is processed according to the fermentation process that meets US FDA standards.

Coffee materials are grown in sustainable farming areas without encroachment on natural forests, certified by EUDR and managed by Simexco Dak Lak - strategic partner and export consignee of MISS EDE. Importing enterprise in Illinois state (USA), distributing products in local supermarket systems, opening up opportunities to approach US consumers and enhancing the Vietnamese coffee brand in the international market.

Speaking at the ceremony, Director of the Department of Industry and Trade of Dak Lak province Luu Van Khoi said that currently, the province's agricultural products have reached more than 70 countries and territories around the world . In particular, many agricultural products of the province have good competitiveness in the world market.

In recent times, the export of instant coffee and other processed coffee products has remained low, not bringing much added value to the Dak Lak coffee industry. Therefore, the event of exporting the first container of roasted and ground coffee of the MISS EDE brand to the US market is very important, opening up great opportunities for exporting processed coffee, increasing the value of the Dak Lak coffee industry.

“In the context of integration and globalization today, agricultural trade or agricultural export is not just a story about selling fruits or a type of fruit. Each product displayed on shelves in countries around the world is not only a story about price or the taste of tropical agricultural products, but also shows the value of Vietnamese agricultural products that have been and are reaching far and wide, reaching new lands and will be known to many people as the image of the country and the nation,” Mr. Luu Van Khoi emphasized.

Mr. Hoang Danh Huu, Brand Founder and CEO of MISS EDE, said that in the 5 years since its establishment, MISS EDE has continuously organized domestic and international promotion activities. With the support of the Department of Industry and Trade of Dak Lak province and the People's Committee of Buon Ma Thuot city, MISS EDE has participated in national and international trade promotion programs. From there, MISS EDE has approached foreign buyers, penetrating the markets of Thailand, Korea, and the United States.

“The ceremony of exporting the first container of roasted and ground coffee of the MISS EDE brand to the US market is an important milestone for the enterprise, a small contribution to the coffee industry and agricultural products of Dak Lak province.

To convince US partners to import deeply processed finished products, MISS EDE must meet all food safety and hygiene standards. In addition, the company is also a pioneer in searching for and importing coffee products from farming areas that meet all sustainable development standards" - Mr. Hoang Danh Huu shared.

At the program, EDE Farm Service Trading Company Limited awarded 1% of the company's shares to an outstanding female employee. This is a female employee with many outstanding achievements, who has been with the company since its inception. This action demonstrates the company's responsibility and commitment to creating conditions and recognizing the contributions of local workers, especially female workers, according to international standards.

Source: https://baoquocte.vn/ca-phe-rang-xay-dak-lak-len-duong-sang-hoa-ky-295780.html