“Key Profession” honors the profession of affiliate marketing content creation

With 10 episodes aired and the participation of 12 beloved content creators, the reality show “Key Profession” produced by TikTok Shop has brought viewers entertaining, dramatic but equally emotional moments when revealing for the first time interesting facts about the behind-the-scenes story of livestreaming.

"Key Profession" records Quyen Leo's journey of overcoming his own limits, facing failure, and changing the prejudice of "easy work, high salary" often associated with this profession. The program also depicts Hang Du Muc's passion in connecting agricultural products with consumers, with a record livestream session selling 30 tons of durian. In addition, "Key Profession" also highlights the positive values ​​that livestream brings to the community, through the story of bringing traditional lanterns to digital platforms by the group Hung Thuan, Le Anh Nuoi, ​​Hoang Phuong, Hoang Nhung and Doctor Cung, or Pham Thoai's efforts to inspire the young generation of creators.

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From record-breaking livestreams to inspiring the younger generation, Key Career is a story of hard work and passion. Photo source: Key Career

With 242 million views, 1.4 million likes and 301 thousand mentions on platforms, "Key Profession" has created a big buzz, helping the public better understand the professionalism and tireless efforts of the Affiliate Creator community. On TikTok, the program reached 723 thousand posts and 3.6 billion views, affirming its strong influence.

Accompanying the development of the Affiliate Creator community

The rise of livestreaming in Vietnam has opened up opportunities for a new generation of content creators, especially in the booming field of affiliate marketing. TikTok’s “Key Careers” program has highlighted this trend, showing the rapid growth of the affiliate marketing creator community on the platform, with a 2.5x year-on-year growth (as of Q3/2024). This shows that livestreaming is gradually becoming a professional career.

Realizing this potential, TikTok Shop continuously invests resources to nurture the Affiliate Creator community. At TikTok Safety Summit 2024, TikTok introduced a set of solutions to support creators to operate effectively and safely, notably the Account Check feature that helps creators quickly check the status of their accounts and the 30 most recent posts.

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TikTok Safety Summit 2024 event. Photo source: TikTok

Not only stopping at short-term support, TikTok Shop aims at sustainable development for the Affiliate Creator community through ecosystem development to promote effective cooperation between creators and businesses. Typically, MCN (Multi-Channel Network) helps manage and develop a network of content creators, providing creative services and operating livestreams; or TAP (TikTok Affiliate Partner) helps connect brands with the content creator community to increase brand awareness and sales.

In addition, TikTok Shop also focuses on creating opportunities for connection and exchange, so that content creators can share experiences and inspire each other through the "Creator Workshop & Retreat" activity. Here, affiliate marketing creators from all over the country joined workshops to improve their skills for livestreaming such as content creation, voice training and public interaction. This activity also gave content creators the opportunity to experience local culture and cuisine .

Continuing these efforts, TikTok Shop will bring many new activities in the 11.11 Fun Sale campaign and the year-end Mega Sale series, helping creators strengthen cooperation with brands and bring attractive experiences to users. Through a series of activities for the Affiliate Creator community, TikTok Shop hopes to create a comprehensive ecosystem, providing the necessary platform, tools and support for each creator to develop their talent, build a sustainable career and contribute to the community.

Bich Dao