"Key Professions" celebrates the profession of affiliate marketing content creation.

With 10 episodes featuring 12 popular content creators, the reality show "Key Profession," produced by TikTok Shop, has provided viewers with entertaining, dramatic, and emotional moments as it reveals interesting behind-the-scenes truths about livestreaming.

"Key Profession" chronicles Quyen Leo's journey of overcoming personal limitations and facing setbacks, challenging the stereotype of "easy work with high pay" often associated with this profession. The program also portrays Hang Du Muc's dedication to connecting agricultural products with consumers, including her record-breaking livestream that sold 30 tons of durian. Furthermore, "Key Profession" highlights the positive values ​​that livestreaming brings to the community, through the story of Hung Thuan, Le Anh Nuoi, ​​Hoang Phuong, Hoang Nhung, and Doctor Cung bringing traditional lanterns to digital platforms, and Pham Thoai's efforts to inspire the younger generation of creators.

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From record-breaking livestream sessions to inspiring the younger generation, "Key Profession" is a story of hard work and passion. (Image source: Key Profession)

With 242 million views, 1.4 million likes, and 301,000 mentions across platforms, "Key Profession" has made a huge impact, helping the public better understand the professionalism and tireless efforts of the Affiliate Creator community. On TikTok, the program has achieved 723,000 posts and 3.6 billion views, confirming its strong reach.

Supporting the growth of the Affiliate Creator community.

The growth of livestreaming in Vietnam has opened up opportunities for a new generation of content creators, especially in the booming field of affiliate marketing. TikTok's "Key Careers" program highlighted this trend, showing the rapid growth of the affiliate marketing creator community on the platform, with a 2.5-fold increase compared to the same period last year (as of Q3/2024). This indicates that livestreaming is gradually becoming a professional occupation.

Recognizing this potential, TikTok Shop continuously invests resources to nurture the Affiliate Creator community. At the TikTok Safety Summit 2024, TikTok introduced a suite of solutions to support creators in operating effectively and safely, most notably the Account Check feature, which allows creators to quickly check the status of their account and the 30 most recent posts.

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TikTok Safety Summit 2024 event. Image source: TikTok

Beyond short-term support, TikTok Shop aims for sustainable growth for the Affiliate Creator community by developing an ecosystem that fosters effective partnerships between creators and businesses. Examples include Multi-Channel Networks (MCNs) that manage and develop networks of content creators, providing creative services and livestreaming operations; and TikTok Affiliate Partners (TAPs) that connect brands with the content creator community to increase brand awareness and sales.

In addition, TikTok Shop also focuses on creating opportunities for connection and interaction, allowing content creators to share experiences and inspire each other through the "Creator Workshop & Retreat" activity. Here, affiliate marketers from across the country participated in workshops to improve their livestreaming skills, such as content creation, voice training, and audience interaction. This activity also provided content creators with the opportunity to experience local culture and cuisine .

Continuing these efforts, TikTok Shop will bring many new activities in the Unbeatable 11.11 Sale campaign and the year-end Mega Sale series, helping creators strengthen collaborations with brands and provide engaging experiences for users. Through a series of activities for the Affiliate Creator community, TikTok Shop aims to create a comprehensive ecosystem, providing the necessary platform, tools, and support for each creator to develop their talent, build a sustainable career, and contribute to the community.

Bich Dao