ChatGPT challenges Google

OpenAI has added a shopping feature to ChatGPT, allowing users to compare products and make purchases on external websites.

The shopping interface via ChatGPT. Image: OpenAI .

According to Bloomberg , OpenAI recently enabled users to shop for products directly within ChatGPT, the latest move to expand the reach of the popular chatbot and challenge rivals like Google.

With the newly announced option, users can quickly compare products and click on links within ChatGPT to make purchases on an external website. Initially, this feature will only work for a limited number of categories, including electronics, fashion , beauty, and home goods, with plans to expand to more categories over time.

This shopping tool is available to all 500 million ChatGPT users and doesn't even require logging into the chatbot to use.

When this feature is active, users don't need to switch to other websites. They can search for items, read product details, and complete their purchase. Everything happens within the chat window.

Shopify's large seller network will also be part of the system, providing a rich and diverse product range while opening the door for businesses to reach users through ChatGPT.

This shopping feature also puts ChatGPT in direct competition with other online product recommendation and review sites such as CNET or the New York Times' Wirecutter. An OpenAI spokesperson said the company will not collect affiliate revenue for transactions made through ChatGPT.

Search is one of ChatGPT's most popular and fastest-growing features. According to OpenAI, over 1 billion web searches have been performed using this chatbot.

Source: https://znews.vn/chatgpt-thach-thuc-google-post1549658.html