This decision was made during the company's recent resource optimization and restructuring process, mainly due to the significant increase in the rental costs of some buildings during contract renewal negotiations, even exceeding double the original value, causing the benefit-cost ratio of advertising exploitation to drop sharply and no longer meeting the company's investment expectations.
Chicilon Media is steadfast in its resource exploitation standards.
Since its establishment 18 years ago, Chicilon Media has always maintained a good brand reputation in the industry. In the context of the increasingly competitive advertising market in Vietnam, the company always puts the long-term interests of advertising customers first.
By optimizing resources and allocating them effectively, the company ensures that each client's investment delivers the best advertising results.
Ms. Bai Ming Qing, CEO of Chicilon Media, said that in the future, the company will be more cautious when choosing cooperation partners, prioritizing investment in building projects with reasonable rental prices and high advertising efficiency to ensure cost-effectiveness for advertising campaigns and achieve mutual cooperation benefits.
Chicilon Media only installs advertising screens in buildings that are highly effective.
In the current market context, Chicilon Media believes that the reasonableness of rental prices and advertising effectiveness will become important criteria in choosing partners.
As the rental costs of some building owners far exceed the reasonable market level, the company believes that continuing the cooperation will be difficult to bring high cost-effective advertising services to customers. Therefore, the termination of the cooperation is an important decision in the company's resource allocation strategy.
Looking to the future, Chicilon Media will continue to increase investment in technology and integrate resources to continuously improve advertising efficiency, creating more value for customers and building partners. At the same time, the company will promote the healthy development of the elevator advertising industry in Vietnam, consolidating its leading position in the industry.
*Information provided by Chicilon Media.
Source: https://vtcnews.vn/chicilon-media-cham-dut-hop-tac-voi-mot-so-toa-nha-ar905533.html
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