“Drink more water” campaign launched in Vietnam to promote responsible use of alcohol and beer

The “Drink More Water” campaign will be launched in Vietnam, aiming to encourage consumers to drink more water when drinking alcohol and to use alcohol and beer more responsibly.

The “ Drink More Water ” campaign was officially launched on a digital platform in Vietnam, aiming to raise awareness of the importance of drinking more water when consuming alcohol and beer and to form a culture of civilized and moderate alcohol and beer consumption. With continuous and exciting activities taking place over 2 months from June 5-6, 2023, the campaign encourages consumers to control themselves in situations of alcohol and beer consumption and regulate their alcohol consumption behavior by drinking more water.

The “ Drink More Water ” campaign was launched in 2021 in Europe, Africa and Latin America, successfully reaching more than 110 million people. On June 5, 2023, the campaign will be expanded to 14 markets in Asia including Vietnam, with a new set of materials localized to each region and audience, aiming to reach more than 87 million people across Asia.

The “Drink More Water” campaign promotes responsible alcohol consumption.

Drinking water when consuming alcohol helps to keep our bodies hydrated as well as protect our brains, which is why it is recommended to moderate your alcohol consumption with water. By recreating the image of customers using water to toast each other, the “ Drink More Water ” campaign has been emphasizing the importance of consumers making the right choices to make our fun truly enjoyable and memorable.

The campaign will be widely promoted through digital platforms, along with activities through media channels. In Vietnam, the goal is to bring the campaign to at least 5.6 million people through many highly interactive activities on social media; at the same time, combining messages from people who have positive influence on young people, contributing to spreading the campaign more widely.

To learn more about the “Drink More Water” campaign, please visit drinkmorewater.asia and search #drinkmorewater on Facebook and Instagram.

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