Identifying digital transformation as the "key" to improving competitiveness, the Department of Culture, Sports and Tourism of Binh Thuan has actively deployed comprehensive digital solutions in many aspects. Based on the implementation of major Resolutions of the Central Committee, such as Resolution 57-NQ/TW of the Politburo and Resolution 10-NQ/TU of the Binh Thuan Provincial Party Committee, the tourism industry has proactively digitized specialized data; applied technology to state management, promotion, business connection and improved tourist experience. Notably, since 2022, the province has put into operation the Smart Tourism Information Portal "muinevietnam.vn" and the application "Binh Thuan Tourism" on Android and iOS platforms. This is a comprehensive digital tool that helps tourists easily access information, plan itineraries, learn about destinations, accommodations, cuisine, etc., while management agencies can collect and analyze tourism data, thereby planning more effective policies.
Along with that, applications such as VR360 digital maps, QR code scanning boards at tourist attractions, e- tourism trading floors, tourism websites and social networking systems are becoming increasingly popular and useful. These platforms not only promote Binh Thuan tourism more effectively, but also create conditions for local businesses to expand their markets and strengthen connections with tourists. Despite many positive results, the digital transformation process in Binh Thuan tourism industry still faces many obstacles. Notably, the technology infrastructure is not yet synchronized. Many tourist areas and destinations still lack high-speed internet; some accommodation establishments do not have the capacity to integrate management systems, making it difficult to participate in common platforms. Technology human resources and investment finance are still limited. Small and medium enterprises - the majority of the industry structure - lack the ability to access and apply modern technology.
In order for digital transformation to truly become a "boost" for tourism development, in the coming time, the Department of Culture, Sports and Tourism of Binh Thuan will focus on completing the digital platform system, upgrading the Tourism Information Portal, integrating more utilities such as consulting, booking services, online payment, feedback and experience evaluation. At the same time, develop a multi-purpose tourism card integrating many services on a digital platform. At the same time, invest in synchronous digital infrastructure, broadband connection, 4G/5G mobile network, especially at key tourist destinations. Update and integrate data onto the VR360 digital map, creating favorable conditions for tourists to access destinations in an intuitive and vivid way. Support tourism businesses to improve digital transformation capacity, build online promotion and sales systems, and reach a wider market. At the same time, the tourism industry will continue to organize training courses on digital technology for staff and businesses, aiming to create a professional tourism industry in the digital environment.
Source: https://baobinhthuan.com.vn/chuyen-doi-so-cu-hich-cho-du-lich-phat-trien-131040.html
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