Digital technology 'awakens' Vietnamese cultural values.

DNVN - The application of science and technology, especially artificial intelligence and virtual reality, is opening up new avenues in the preservation, promotion, and development of culture, contributing to improved public accessibility and boosting the cultural industry in the digital age.

In the context of rapid digital transformation, science and technology are playing an increasingly important role in preserving, promoting, and disseminating cultural values. Many modern technologies such as artificial intelligence (AI), virtual reality (VR), and 3D technology have been effectively applied, contributing to the innovation of how the public accesses and experiences culture.

Science and technology provide leverage for the cultural industry.

In reality, digitizing data on heritage, festivals, and cultural resources not only improves management efficiency but also facilitates easy access, exploitation, and creation from this data source for the public. Models such as "open museums," "digital libraries," and digital cultural platforms are gradually emerging, contributing to the development of a cultural ecosystem in the digital environment.

Technology is also widely applied in performing arts, film, and cultural events. Many major art programs have combined traditional elements with modern technology such as 3D mapping, surround sound, or virtual reality, providing a new and engaging experience for audiences.

Beyond the domestic market, cultural products utilizing technology also have the potential to reach international markets, contributing to promoting Vietnam's image to the world. Some art and music products inspired by traditional culture have attracted a large global audience, demonstrating the potential for development of the cultural industry when linked with technology.

However, alongside the positive results, the application of science and technology in the cultural sector still faces many challenges. Technological infrastructure in many localities remains limited and inconsistent, affecting the creativity and competitiveness of cultural products.

According to experts, to effectively harness the potential of technology, priority should be given to developing digital infrastructure, building a national cultural database, and perfecting supporting mechanisms and policies. This is a crucial foundation for data storage and processing, as well as promoting creativity in the cultural field.

Furthermore, the human factor plays a crucial role. Training human resources capable of applying technology in the creation, management, and operation of cultural activities is an urgent requirement. In the new context, those working in culture cannot remain outside the technological trend but need to proactively adapt to improve operational efficiency.

While technology offers many opportunities, experts emphasize that it is only a supporting tool. The core value of culture still lies in people and national identity. The application of technology should aim to promote traditional values, creating cultural products with depth and sustainable influence in society.

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Source: https://doanhnghiepvn.vn/cong-nghe/cong-nghe-so-danh-thuc-gia-tri-van-hoa-viet/20260406092608439