CUB Vietnam - The application with the best customer experience

Cathay United Bank (CUB) has successfully surpassed more than 200 leading financial institutions in Asia to win the prestigious international award "Best Customer Experience Application" at the Retail Banker International (RBI) Trailblazer Awards 2025 on March 13 in Singapore.

RBI’s Trailblazer Awards, a prestigious benchmark in the Asia- Pacific banking industry, honors outstanding financial institutions based on technological innovation, customer service quality and digital transformation achievements. This international award is a worthy recognition of CUB’s continuous efforts in providing a comprehensive, convenient and secure digital financial platform for Vietnamese users.

This award also demonstrates CUB’s commitment to investing in developing digital financial services in Vietnam. The recognition from RBI underscores the bank’s successful digital transformation strategy, as well as its dedication to creating an outstanding customer experience.

CUB Vietnam - Ứng dụng có trải nghiệm khách hàng tốt nhất

Representatives of Cathay United Bank received the award at the Retail Banker International 2025 event . Photo: CUB

CUB Vietnam application provides flexible financial solutions, meeting users' urgent loan needs with quick disbursement within 5 minutes, without requiring complicated procedures. In particular, users are granted a credit limit of up to 5 years and can flexibly withdraw capital multiple times within the above limit without having to re-register for the loan procedure, completely different from the traditional loan process. This breakthrough service is a testament to CUB's customer-centric spirit, bringing a breakthrough financial experience to the market.

Previously, CUB was honored as "Best Digital Bank in Taiwan" in 2024 by The Asian Banker and has continuously received prestigious awards from prestigious organizations. 2025 marks 20 years of CUB's development in Vietnam, affirming the bank's sustainable commitment to this market. Over the past two decades, CUB has continuously strived to become a trusted financial partner, providing optimal financial solutions for both corporate and individual customers. With the spirit of "Better Together - Strengthening Together", CUB believes that cooperation, mutual support and trust are the foundation for building a brighter future for all stakeholders. The bank is committed to sustainable development with customers, partners and the community in Vietnam.

Ms. Megan Lei, Senior Director of Personal Banking at Cathay United Bank - Ho Chi Minh City Branch (CUBHCM) said that the bank will continue to invest in technology and innovation to bring new digital financial experiences to Vietnamese users. She emphasized that the trust and support of customers is the driving force for CUB to achieve more success, while contributing to the prosperity of the Vietnamese economy ."

The success of the CUB Vietnam application has been highly appreciated by Vietnamese experts and users. Since its launch in March 2024, the application has recorded more than 250,000 registrations and was honored at the Vietnam Digital Awards 2024 in the category of "Outstanding digital transformation enterprise and public service unit".