Introducing Chatbot Ambassador O Thuc. Photo: NVCC

Launched in early October 2023, with the desire to help tourists discover the beauty of nature, culture, and people of Hue through cuisine , young people in the project have carried out many communication activities to increase awareness of Hue cuisine, promoting the culinary culture of the ancient capital in many new forms.

Mr. Nguyen Duc Thang - Head of the Project Organizing Committee shared that to implement the project, we have built an AI ambassador - "Chabot O Thuc" inspired by the image of the ladies and ladies of Hue with their gentle, delicate and diligent beauty. The character is a "friend" who accompanies and guides tourists on their culinary tourism experience in Hue. Accordingly, Chatbot O Thuc helps answer questions about cuisine, culture and tourism in Hue completely free of charge; personalizing the answers according to the wishes of tourists. Users can chat with O Thuc using the AI ​​Chatbot tool integrated in the message box on the One Food project page in Hue.
After nearly 1 month of launching, Chatbot O Thuc has received a lot of support and positive feedback. In particular, Chatbot is also implemented to promote Vietnamese and international tourists at tourist attractions in Hue city. With the ability to receive and respond to information in both Vietnamese and English, the tool has helped tourists to be proactive and save time searching for food and drink in Hue.

A tourist after experiencing “Chatbot O Thuc” shared that discovering Hue cuisine was his goal when deciding to choose Hue as a stop on this trip. At first, he was quite confused about choosing the destinations to visit. However, when young people introduced him to the “Chatbot O Thuc” experience, through the suggestions and useful information provided by this technology, he had many new choices about the dishes and places to visit.

With this application, first-time visitors to Hue will feel less anxious when they can access information and culinary experiences in an intuitive way, while also receiving personalized support and recommendations based on their needs and preferences.

Promoting Hue cuisine at historical sites. Photo: NVCC

Along with building “Chatbot O Thuc”, the project also organized the “An no cung O Thuc” contest, encouraging young people to participate in creating short videos about Hue cuisine on TikTok; organized 5 trips to promote Hue cuisine (media tour) in Hanoi, Hue City and Ho Chi Minh City, bringing the experience of Hue cuisine using AI across the country; introduced Hue cuisine to Miss Grand International contestants - Miss Grand International 2023 when representatives of the countries came to Hanoi to compete in early October... The project team also organized activities to promote Hue cuisine at many historical sites in Hue, bringing Hue cuisine closer to tourists from near and far.

“By combining artificial intelligence and knowledge of Hue cuisine, we hope that Chatbot O Thuc will be able to become a reliable "virtual tour guide", providing detailed information about dishes, ingredients, cooking methods and culinary history of Hue, Nguyen Duc Thang - Head of the project's Organizing Committee shared.

Hoang Anh