Vietnamese stars spread the energy of discovery with adidas Originals NMD

Tuesday, April 18, 2023 19:00 (GMT+7)
19:00 18/4/2023

Honoring heritage values and the ambition to create the future, the new adidas Originals NMD collection officially launched in Vietnam, in collaboration with Chau Bui, HIEUTHUHAI, Min and Decao.

In 2015, adidas Originals became the center of attention in the world of sportswear and streetwear when it launched the pioneering NMD shoe, breaking all the limits in the design of sneakers at that time. Inspired by the image of a nomad who always explores with a different vision, the NMD shoe line has gone through 6 years of development with a series of unique improvements, gradually becoming an indispensable name in the journey to create a legacy for the future of adidas.

In 2023, the iconic shoe returns with a completely new version. While maintaining the inherent characteristics of the shoe line representing adidas Originals' independent vision of the fashion sneaker industry, NMD cannot lack groundbreaking innovations in materials and details. This change represents the future generation full of ambition and ambition, carrying progressive values in a constantly changing society.

With a mission to accompany urban adventurers, the adidas Originals NMD combines a heritage silhouette with unique innovations that reflect the new thinking of the times. To optimize the feeling of flexibility on the foot, the completely new model is wrapped in a redesigned mesh material, equipped with a transparent fixed layer at the heel, ensuring both functionality and expressing fashion personality.

Boost cushioning is an essential part of adidas sneaker designs, and the NMD is no exception. Accompanying the cushioning is a TPU plastic shell, which contributes to the durability of the shoe thanks to its high elasticity and effective abrasion resistance.

On the upper body, NMD further expresses its contemporary voice with its association with the story of sustainability in fashion - one of the aspects of life that Millennials and Gen Z are particularly interested in in the context of environmental threats that are increasingly impacting human social life.

Specifically, to create the upper for NMD, adidas used high-performance yarn material that is a combination of 50% parley ocean plastic - a plastic material that is regenerated from plastic waste collected from islands, beaches and coastlines around the world , and 50% recycled polyester. The adidas Originals NMD shoe line owns 4 distinctive colorways including black, white, blue and beige gray.

In Vietnam, the shoe launch campaign brought vibrant energy with the participation of fashionista Chau Bui, rapper HIEUTHUHAI, singer Min and fashionisto Decao.

All possessing remarkable achievements and creating their own path in their own fields, they are the 4 ideal representatives for the trendy and creative young generation in Vietnam. With the ability to strongly inspire the community with a spirit of constant exploration and a new vision, Chau Bui, HIEUTHUHAI, Min and Decao are suitable representatives for the 4 youthful adidas Originals NMD shoe models, ready to accompany nomadic personalities in the city.

In the campaign photos, all four unique faces show their own charisma when wearing each color version of the adidas Originals NMD shoes. Chau Bui does not hesitate to pose in a trendy style worthy of a world fashionista, while Min exudes modern and sophisticated femininity through a minimalist yet dynamic outfit.

Decao and HIEUTHUHAI are not far behind, as the "crazy" quality of the veteran fashionisto and the romantic beauty of the Gen Z male rapper are revealed through each spontaneous and bold photo.

The collection is available at adidas.com.vn and adidas Vietnam stores.

Readers can find out more information about the latest activities and product launches at the fanpage or Instagram of adidas Vietnam.

Giang An

adidas Originals NMD fashion sneakers