The mark of "green shirt" in digital transformation to promote relics and scenic spots

Promoting the spirit of initiative, creativity, for the community, closely following the program, goals, and theme of the year "Youth pioneering digital transformation", the Youth Union members of Thanh Hoa province have been implementing many digital transformation activities, actively propagating and mobilizing people to apply digital technology in life, in which digital transformation with the promotion of relics and scenic spots is a typical and practical activity.

The mark of Youth Union members scan codes and learn information about historical and cultural sites in Sam Son City.

Deputy Secretary of the Provincial Youth Union Phung To Linh said: Thanh Hoa is a land of thousands of years of cultural quintessence with a widespread system of famous landscapes and relics. This is a valuable humanistic tourism resource, an important resource to promote tourism development. In the context of the 4.0 industrial revolution and the current information explosion, the application of digital transformation in propaganda and promotion of relics and famous landscapes is very trendy, contributing to improving the effectiveness of propaganda and promotion, attracting a large number of tourists from near and far. From this activity, people and tourists can access official information and visual images, contributing to promoting digital transformation in propaganda and traditional education for young people in the fields of culture and tourism in the province.

Accordingly, Thanh Hoa Provincial Youth Union has deployed plans and tasks to all levels of the Youth Union; linked with units providing digital applications for information and data on digital platforms, through QR codes. After the implementation process, up to now, 154 relics and scenic spots in the province have had their data, information, propaganda and promotion digitized.

In order to promote and spread the beauty of Sam Son land and people, contributing to the construction and development of this place to become a national key tourist area, the Standing Committee of the Provincial Youth Union has just successfully organized the launching ceremony of the youth project "Digital Transformation in promoting historical - cultural relics, tourism"; launching the communication campaign "I love Thanh Hoa". The youth project "Digital Transformation in promoting historical - cultural relics, tourism" in Sam Son City was digitized by the Standing Committee of the Provincial Youth Union in collaboration with ADV Digital Media Company on the VR Website platform, providing information about 8 national historical - cultural relics and an overview of Sam Son City's tourism. The digitization and integration of information and images of relics on the VR platform brings a 360-degree virtual reality experience, allowing users to quickly access information about the locations, while viewing the entire location in the most intuitive and vivid way.

When it comes to tourism, besides the places to visit, relax, have fun and entertain, cuisine is also an indispensable characteristic and attraction. Not far away, right in the heart of Thanh Hoa city, the diversity and attractiveness of Thanh's specialties are enough to attract and evoke memories in the hearts of tourists. That is the rustic, simple flavor of shrimp pancakes, shrimp rolls, rice rolls, eel porridge... Although rice rolls are not only available in Thanh, the difference in ingredients, preparation, and enjoyment makes this popular dish unique and different. Anyone who has ever eaten Thanh's rice rolls will not be able to forget the soft, smooth feeling of the cake crust mixed with the rich, fatty taste of shrimp and meat, served with fried onions, charcoal grilled sausage, and well-mixed fish sauce... However, among the crowded eateries, it is very difficult for tourists to choose a reputable address to fully and accurately enjoy the culinary flavors of Thanh.

That is also one of the starting points for Thanh Hoa City Youth Union to cooperate with Thanh Hoa Food Community Page to create a book and a culinary map of Thanh Hoa City, as part of the digital transformation project in promoting Thanh Hoa City tourism. One of the special and impressive features of this project is that in addition to the printed book, an online culinary map was launched with the QR code scanning method. With a smartphone connected to the internet, visitors can quickly, conveniently, and at no cost access and search for dining addresses and attractive tourist destinations in Thanh Hoa City.

Dong Son district currently has 93 relics, of which 33 have been ranked. This is one of the localities in the province that was honored to welcome Uncle Ho on his first visit to Thanh Hoa. With pride, awareness and responsibility, the Standing Committee of Dong Son District Youth Union launched the youth project "Digital Transformation in Promoting Historical and Cultural Relics" at 2 relics: Pine Forest Historical Site and Scenic Area and Ham Ha Revolutionary Historical Relic Cluster. By applying digital technology, when visiting the relic site, with just one QR code scan, visitors are provided with full information and images related to the 2 above-mentioned relic sites.

Practical and meaningful activities from the application of digital transformation in promoting and spreading the beauty of Thanh Hoa's relics and scenic spots have shown efforts, determination, dynamism, creativity, affirming the mark of digital transformation youth, promoting the digital economy.

In the coming time, the Provincial Youth Union will continue to direct all levels of the Youth Union to research and implement solutions, continue to connect with organizations and businesses in the field of digital transformation to support and upgrade the quality and application of digital transformation to continue to improve the effectiveness of propaganda, contributing to promoting and developing tourism.

Article and photos: Hoang Linh

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