What is Cuu Van Long's competitive advantage when entering the Saigon market?

Experience of more than 5 years with many ups and downs

Officially operating since the end of 2018, Cuu Van Long has witnessed all the fluctuations of the market. In particular, the 4 waves of COVID-19 are the survival test for every brand.

Cuu Van Long is one of the brands that has successfully passed that test and has stood firm and developed to the present. The "frozen" period due to the pandemic has helped Cuu Van Long observe more, and find promising directions for the future.

With sufficient knowledge and experience, Cuu Van Long is not shaken by the warnings about the current global recession. Cuu Van Long's expansion and development plan has been and is being effectively implemented.

Take service as competitive advantage

The Saigon market has always been considered a "promised land" for the service industry, offering many development opportunities for F&B businesses. However, to penetrate this promising market, the brands themselves must accept the strict standards of consumers here.

The challenge for F&B brands is to improve their services and pay more attention to customer experience. Thanks to in-depth research and understanding of the market, Cuu Van Long has proactively invested in upgrading services, and considered this a major competitive advantage when moving to the South.

Starting with thorough and systematic staff training, Cuu Van Long believes that nothing is more valuable than human resources. Providing services is essentially inseparable from the coordination and presence of people, so investing in staff training is also polishing an important touch point with customers.

In order to attract many young people who are enthusiastic and love their jobs, Cuu Van Long has offered a more attractive salary compared to similar positions in the labor market. The waiters and kitchen staff will all participate in training programs with leading experts in the industry before officially accepting the job.

Not stopping there, Cuu Van Long also advocates constantly enriching the diners' experience by continuously designing interesting experiential activities.

Having successfully organized experiential activities in Hanoi, Cuu Van Long continues to bring more attractive activities when coming to Saigon such as: Tuna cutting foodshow, parmesan wheel experience at the table, free nail program, moon cake giveaway, premium invitation giveaway...

Taking care of customers down to the smallest details, Cuu Van Long also sends a Customer Kit including essential items such as hair ties, gloves and dental floss to help customers have more convenience when dining at the restaurant.

Despite always being fully booked, especially on weekends or holidays, Cuu Van Long does not lower its requirements in serving customers. The restaurant management team and chefs with many years of experience always coordinate table reservations scientifically, bringing customers a complete experience.

Not only that, Cuu Van Long often does not maximize the capacity of its business premises, sacrificing part of its profits to help diners have a more comfortable meal.

Thanks to its outstanding service, Cuu Van Long has quickly become known and trusted by tens of thousands of diners. Among them, there are also many famous people and influential people who always trust and support Cuu Van Long. Cuu Van Long Seafood Buffet is always a reliable destination for many tourist groups from all over the country when they set foot in Hanoi.

Last October, Cuu Van Long was proud to be the first reception point for more than 70 Miss Grand International contestants on their first day in Hanoi to attend the world's largest beauty pageant.

It is not easy to become the first dining destination for more than 70 international contestants after a journey of thousands of miles. Cuu Van Long Seafood Buffet meets the requirements of capacity while ensuring comfort, elegance and safety to become the destination for a large-scale event.

Premium experience at affordable price

With a relatively affordable price of 435,000 VND/meal at noon from Monday to Friday and 485,000 VND/meal on weekday evenings and 2 weekends at Bitexco location, Cuu Van Long's price is classified as mid-range, easily accessible to the majority of consumers.

However, Cuu Van Long is somewhat more prominent than other brands in the same segment because with only a mid-range price, customers can experience the space and products usually only found in high-end restaurants.

Simple, elegant but no less sophisticated and luxurious, the Indochine-style space of Cuu Van Long Bitexco is considered a worthy destination for a high-class culinary experience.

Along with that, when deciding to move to the South, the restaurant has refined and upgraded the 200++ menu, adding high-class dishes, attractive gifts such as gold-plated lobster, Iberico pork...

And at that price, diners can also experience many interesting culinary activities held daily and weekly without having to wait for special occasions. This is really not something that is often seen in restaurants in the same segment as Cuu Van Long.

Cuu Van Long Premium will be a more advanced and complete version of Cuu Van Long at the present time. In the future, Cuu Van Long will continue to research and launch high-end buffet sets to serve increasingly diverse needs, bringing a more complete and rich experience to Saigon diners.

Bao Anh

Source: https://vtc.vn/dau-la-loi-the-canh-tranh-cua-cuu-van-long-khi-dan-than-vao-thi-truong-sai-gon-ar843603.html