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Promote brand promotion and consumption of local specialty products

On the afternoon of June 12, the Steering Committee for OCOP product development, branding, product traceability and e-commerce development of Tra Vinh province (Steering Committee) held a conference to review the OCOP Program for the period 2019 - 2022 and the implementation direction until 2025. Mr. Nguyen Quynh Thien, Vice Chairman of the Provincial People's Committee; Mr. Tran Truong Giang, Director of the Department of Agriculture and Rural Development co-chaired the conference.

Báo Trà VinhBáo Trà Vinh13/06/2023

conference-view.jpg

Conference scene

In the period of 2019-2022, the implementation of the OCOP Program has achieved many positive results. The types of production in rural areas have contributed to the economic restructuring of the province in a more effective direction; the proportion of economic sectors has increased and stabilized; promoting the process of restructuring the rural economy towards increasing the proportion of industry, services, and occupations, creating jobs and increasing income for rural people, thereby improving the material and spiritual living standards of rural people. Creating a significant amount of goods, products are increasingly diversified, increasing the added value of products.

Through the province's policies, a number of establishments and enterprises with financial potential have boldly invested and applied advanced machinery and equipment technology in production. Promoting creativity, improving farmers' production and business capacity, building sustainable community economic development links, contributing to the successful implementation of the province's new rural development program in recent times.

However, according to the assessment at the conference, the implementation of the program still has some limitations. The participation of subjects in the OCOP Program has not been proactive, some subjects consider participation in the Program as a request of the local government, lacking connection with activities to improve the capacity of the subjects in production, product development and market expansion. Most production facilities in the province have limited financial capacity, lack of skills, small-scale production, slow innovation of production technology equipment...

During the period 2019 - 2022, Tra Vinh has 184 products recognized as OCOP (137 products with 3 stars, 38 products with 4 stars, 3 products with 5 stars and 6 potential products with 5 stars). By 2025, strive to have at least 165 more OCOP products recognized as 3 to 4 stars, of which about 5 - 7 products propose solutions to improve product quality to achieve 5-star products (national products).

The production and business results of the subjects after achieving OCOP products, on average increased from 10% to 30% in output and revenue. The subjects have expanded their consumption markets, connected on e-commerce platforms and participated in trade promotion inside and outside the province.

Vice-Principal of Tra Vinh University, Diep Thanh Tung, made a speech.jpg

Vice President of Tra Vinh University Diep Thanh Tung delivered a speech

At the conference, delegates focused on discussing improving the quality of OCOP products associated with building advanced new rural areas; business efficiency after products achieve OCOP; promoting the implementation of the OCOP Program associated with building new rural areas...

Vice-Chairman of the Provincial People's Committee Nguyen Quynh Thien delivers a concluding speech.jpg

Vice Chairman of the Provincial People's Committee Nguyen Quynh Thien delivered a concluding speech

In his concluding remarks at the conference, Vice Chairman of the Provincial People's Committee Nguyen Quynh Thien requested that specialized departments, branches, and district-level People's Committees continue to organize training, fostering, improving capacity, updating knowledge and experience for cadres and subjects participating in the program in the coming time more effectively.

In addition, regularly advise, support, guide, and remove difficulties and obstacles for subjects in the implementation process. Deploy activities to promote, introduce, and advertise OCOP products on mass media, at OCOP product points, tourist destinations in the province and provinces and cities nationwide. Promote brand promotion, promote consumption of local specialty products...

Vice-Chairman of the Provincial People's Committee Nguyen Quynh Thien presents certificates of merit to the collectives.jpg

   Vice Chairman of the Provincial People's Committee Nguyen Quynh Thien awarded certificates of merit to the collectives.

On this occasion, the Provincial People's Committee awarded certificates of merit to 25 collectives with outstanding achievements in implementing the OCOP Program of Tra Vinh province in the period 2019 - 2022.

Original Chapter

Source: https://travinh.gov.vn/chuong-trinh-moi-xa-mot-san-pham/day-manh-quang-ba-thuong-hieu-xuc-tien-tieu-thu-cac-san-pham-dac-san-cua-dia-phuong-702274


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