De Heus aims for breakthrough development in the Vietnamese market - Lang Son Newspaper: Latest, accurate, reputable news

Since its presence in Vietnam (15 years ago), De Heus has assessed the market potential of the country with nearly 100 million people and a strong agricultural development in the region as a potential market for the Group and has since set goals with remarkable development steps in recent times.

Mr. Johan - General Director of De Heus Vietnam said that De Heus will be ready for many new challenges, in line with the Group's culture of continuous progress and expansion. De Heus will continue to strive for a sustainable livestock industry - Photo: VGP/LN

Vietnam is the target market of De Heus

Mr. Johan - General Director of De Heus Vietnam, shared that in the past 15 years in Vietnam, De Heus has had a remarkable growth rate with a series of telling numbers such as: With 25% of De Heus's global output produced in Vietnam; the group's output reaches about 3 million tons of feed, aquatic products, livestock, and poultry each year; owning 17 feed factories equipped with leading advanced automation technology lines and supervised by international experts according to ISO 22000 and Global GAP standards...

"This is extremely impressive. We have achieved great success, together writing a success story in the Vietnamese market and making certain contributions to the sustainable development of the agricultural sector in general and the livestock and animal feed sector in particular of this developed agricultural country. And I think we are all very proud to be a part of it," Mr. Johan shared.

Based on a solid foundation in Vietnam, Mr. Johan said, De Heus will be ready for many new challenges, in line with the Group's culture of continuous progress and expansion. De Heus will continue to strive for a sustainable livestock industry.

The great ambition and "dare to think, dare to do" of the Group's leaders have laid a solid foundation for De Heus' sustainable development journey in the Vietnamese market.

With a capacity of 3 million tons/year, De Heus Vietnam's output accounts for 25% of the total output of De Heus Group worldwide. This shows that De Heus Vietnam always accompanies and is a reliable partner for Vietnam's agricultural industry, taking the Vietnamese market as the focal point for its journey to expand worldwide .

De Heus Vietnam's output accounts for 25% of De Heus Group's total output globally - Photo: VGP/LN

De Heus invests in many high-tech agricultural zones

That goal has become a reality with a series of large-scale and strategic key projects of De Heus such as: Construction of "DHN Gia Lai High-tech Livestock Area"; Investment and implementation of "DHN Dak Lak High-tech Agricultural Complex". In particular, in Tay Ninh, De Heus and Hung Nhon Group have cooperated to establish a DHN joint venture to implement the DHN Tay Ninh high-tech agricultural complex with a total expected investment for the chain of 8 DHN Tay Ninh high-tech agricultural projects in phase 1 and 2 of 2,500 billion VND.

Along with DNH projects in the Central Highlands, after operating the entire project in Tay Ninh, by 2030, the DHN joint venture between De Heus and Hung Nhon will reach a capacity of about 10,000 breeding pigs in the Central Highlands; 200,000 commercial sows in the Southeast, South Central and Central Highlands regions; 58 million breeding chickens and 25 million broilers in Tay Ninh.

Present in Vietnam since 2009, De Heus Vietnam now owns 17 manufacturing plants and the first Premix plant in Asia with a wide distribution network. De Heus's animal feed plants are equipped with leading advanced automation technology lines and are supervised by international experts according to ISO 22000 and Global GAP standards.

De Heus is also focusing on producing breeding pigs with an annual output of about 20,000-30,000 sows for the market. It is expected that in the next 5 years, De Heus will supply 150,000 sows/year to the Vietnamese market. Regarding poultry, De Heus Group is supplying about 55 million breeding chickens/year, and in the next 5 years, it will supply 100 million.

Regarding animal feed, the group's output reaches about 3 million tons of feed, aquatic products, livestock and poultry each year. Currently, De Heus is focusing on building a chain of links, aiming to bring the most optimal value to livestock. At the same time, creating close links for the links in the chain.

Always with Vietnamese farmers

A meaningful goal of De Heus is that on its development path, De Heus has always accompanied Vietnamese farmers with the awareness of considering farmers as the pillar for its production and business process.

Accordingly, De Heus Vietnam is not only a feed manufacturer but also a trusted companion of Vietnamese farmers. With the mission of improving the quality of life of farmers and consumers, De Heus Vietnam has constantly strived to provide high-quality products and services, while accompanying farmers to overcome difficulties.

This dedication helped De Heus Vietnam surpass more than 50 nominated businesses to receive the award in the category "Business with the best management initiative to support employees and their families" at the "Business Resilience Awards" competition organized by the European Chamber of Commerce in Vietnam (EuroCham).

Since its presence in Vietnam, De Heus Vietnam has set a goal for a green and clean animal feed industry, thereby contributing to the goal of sustainable development in each country where De Heus is present, including Vietnam.

De Heus's animal feed factories are equipped with leading advanced automation technology lines and are supervised by international experts according to ISO 22000 and Global GAP standards - Photo/LN

Sharing about sustainable development goals, Ms. Nguyen Thu Thuy - Director of Sustainable Development Asia and Vietnam of De Heus Group said that sustainable development in the agricultural sector is not only about improving environmental factors, but also about improving livestock efficiency to optimize resources, protect the health of animals and humans as well as build capacity and sustainable profits for the entire value chain. Understanding the needs of each livestock segment, De Heus is always flexible in building solutions so that each customer can develop their farm sustainably.

Realizing the important role of green agricultural development, since its presence in Vietnam, De Heus has always oriented towards sustainable development, not only individual activities but also every activity or decision must be sustainable. In recent years, De Heus Vietnam has been measuring important sustainable development indicators, from which it has built and developed a sustainable development strategy with specific goals and action projects for the next 10 years.

Specifically, this leading group in animal feed and livestock has built environmentally friendly farms and factories, aiming for a sustainable future with the criterion of taking sustainable development as a guideline for all its business activities, always trying to ensure that the production process is always green, clean and environmentally friendly. Meet the standards of local authorities on water quality, waste discharge, ...

Committed to green and sustainable development, in March 2023, De Heus signed a Memorandum of Understanding to mark its cooperation with relevant partners to jointly develop a rooftop solar power project with a capacity of up to 20 MWp at the entire system of factories and farms in 19 provinces and cities across Vietnam in the next two years. The project is expected to help reduce 470 tons of CO2 annually upon completion.

Source: https://baolangson.vn/de-heus-dat-muc-tieu-phat-trien-vuot-bac-tai-thi-truong-viet-nam-5027189.html