Dien Bien: Improving communication skills and promoting tourism

Dien Bien Department of Culture, Sports and Tourism organized a training course on skills in building, creating content, and promoting online for KOLs on tourism, with the participation of 50 students who are civil servants, public employees, units, and tourism businesses in Dien Bien.

Nowadays, in tourism activities, content creators play an important role in attracting tourists , promoting destination images and creating unique experiences.

Therefore, content creators are the bridge between tourist destinations and potential tourists, using media platforms to share attractive and inspiring travel stories. They can create new travel trends and trends, inspire others to explore new places and experiences, and promote the development of local tourism.

The training course organized by the Department of Culture, Sports and Tourism of Dien Bien is an activity contributing to training, fostering, improving the quality of tourism human resources and promoting tourism promotion, advertising, and creating digital content in tourism activities in Dien Bien to practically implement Resolution No. 57-NQ/TW dated December 22, 2024 of the Politburo on breakthroughs in science and technology development, innovation and national digital transformation.

Accordingly, from July 2-4, students will be introduced to and discussed topics including what KOLs are, online promotion channels; knowledge about online promotion; news writing skills; photography skills and practical practice; editing skills, content editing and solving practical problems...

Source: https://bvhttdl.gov.vn/dien-bien-nang-cao-ky-nang-truyen-thong-quang-ba-du-lich-2025070409562416.htm