Workers operate the automatic brick-laying robot system at the ceramic tile factory of Mikado – MT Joint Stock Company.

Strong from within

Mikado – MT Joint Stock Company located in Phu Bai Industrial Park is considered one of the typical enterprises in proactively innovating technology to increase competitiveness. In the context of the trend of modern industrial development towards high-tech industries, Mikado – MT Joint Stock Company has boldly invested in building a ceramic tile factory in Phu Bai Industrial Park. The highlight is the production line invested synchronously by the company from countries with advanced technology such as Italy, Japan, China.

Mikado – MT Joint Stock Company’s ceramic tile products use nano-drying technology, high pressure pressing and one-time firing with roller kilns – a process that helps save energy, reduce operating costs but still meet European quality standards. This not only helps the company capture domestic market share, but also expands export potential, replacing high-priced imported goods.

In addition, taking advantage of local raw materials such as white clay, abundant labor, combined with favorable industrial infrastructure has helped Mikado – MT Joint Stock Company significantly save input costs. At the same time, the company has also proactively invested comprehensively in infrastructure, from warehouse systems, factories, to weighing stations, transformer stations, water treatment and fire prevention and fighting systems...

Mr. Tran Manh Hung, Director of Mikado - MT Joint Stock Company shared: “We do not chase hot growth numbers, but focus on investing in a solid foundation. Competitiveness is ultimately the ability to stand firm in the face of fluctuations and still create lasting value for employees, the community and businesses. In 2024, the company will produce more than 2.6 million m2 of bricks, with a revenue of more than 286 billion VND, maintaining a stable growth rate, while ensuring that the State budget obligations are higher each year than the previous year. The average income of employees has also improved, reaching nearly 9 million VND/month”.

In the field of culinary tourism services, AK5 Investment and Harvesting Company Limited with the An Lagoon Seafood Master restaurant brand shows a different approach, when the enterprise proactively builds competitive advantages from the experience value they create for customers.

Located next to Lap An lagoon, Lang Co town - a famous tourist destination, the restaurant attracts not only by its prime location, but also by its architectural design in harmony with nature. With the criterion "every meal is a memorable event", AK5 Investment and Harvesting Company Limited invests in the quality of dishes combining international cooking techniques and local spices.

The restaurant also provides wedding, birthday, and conference organization services to help customers not only “eat well” but also have “memorable experiences”. Being honored as “Top 9 impressive culinary experiences in Hue in 2024” is a clear testament to this correct strategy.

Mr. Nguyen Anh Khoi, representative of AK5 Investment and Harvesting Company Limited, said that the company identifies human resources as an important factor in helping the company develop, so the company focuses on developing quality human resources through periodic professional training programs and creating a positive and friendly working environment. In addition, the company also expands its network of strategic partners, especially with travel companies, thereby increasing the number of customers and enhancing the brand.

Workers check and classify finished ceramic tiles at the finishing workshop of Mikado – MT Joint Stock Company.

Proactive adaptation

Proactively improving competitiveness to adapt to market fluctuations is the answer we receive from many business owners at present.

Some directions that businesses are focusing on implementing are applying AI in research, exploring business ideas, management, marketing, customer care, human resource management and production. Some businesses are repositioning their products and services. Instead of following the crowd, they are redefining core values ​​to differentiate themselves and build a regular customer base. At the same time, taking advantage of the support network, small businesses are linking together to market and share experiences.

According to Mr. Tran Duc Minh, Chairman of the City Young Entrepreneurs Association, in the context of an increasingly demanding market, proactively improving competitiveness is no longer an option, but a condition for businesses to survive. However, many businesses still face difficulties. They lack experience, information and limited resources. On the other hand, the mentality of "being content" and not daring to break through is still quite common. Many business owners still maintain the old way of doing things, do not invest in building brands, leading to limited competitiveness when the market fluctuates.

Accompanying its members, the Young Entrepreneurs Association has organized many training courses on management, digital transformation, and leadership skills. The association also creates a network to connect and share experiences among businesses. At the same time, it listens to and promptly reflects members' recommendations to the government. "We synthesize the difficulties and proposals of businesses and work with relevant agencies. The goal is to remove obstacles and propose policies that are suitable for reality," affirmed Mr. Tran Duc Minh.

The City Young Entrepreneurs Association also hopes that in the coming time, departments and branches will better accompany the young business community. Not only in issuing open mechanisms, but also in providing specific support through programs for startups, innovation, access to capital, digital transformation and trade promotion.


Article and photos: HAI THUAN

Source: https://huengaynay.vn/kinh-te/doanh-nghiep-chu-dong-xay-dung-nang-luc-canh-tranh-153794.html