The Thai Ministry of Tourism and Sports announced on October 3 that statistics from January 1 to September 30, 2025 showed that Thailand welcomed 24.11 million foreign tourists, down 7.5% over the same period last year.
This number of visitors generated revenue of 1,110 billion baht (34.4 billion USD), down 5.85%.
Thailand's top 10 tourism markets in the first 9 months of 2025 include Malaysia 3.47 million arrivals (down 7.05%); mainland China 3.41 million arrivals (down 34.97%); India 1.77 million arrivals (up 15.28%); Russia 1.27 million arrivals (up 9.71%); South Korea 1.13 million arrivals (down 17.70%); Japan 800,000 arrivals (up 5.39%); UK 750,000 arrivals (up 13.66%); US 740,000 arrivals (up 5.59%); Taiwan (China) 730,000 arrivals (down 9.14%); Singapore 680,000 arrivals (down 1.65%).
Despite the decline in tourist arrivals, the average spending per trip by tourists in Thailand is still increasing. By 2025, the average spending per person per trip is estimated to reach 46,000 baht (US$1,430), up 1.74%.
In addition to the seasonal tourism growth in Q4/2025, when the peak season begins, many other supporting factors are expected to boost Thailand’s tourism industry further. These factors include year-end events, increased convenience for tourists, expanded flight schedules during the winter season, and new routes to attract more tourists.
Meanwhile, Thailand's domestic tourism has grown positively, with 148.7 million domestic trips recorded in the past nine months, up 2.89%. This generated revenue of 26.43 billion USD, up 4.33%.
When combining both domestic and international tourism revenue, Thailand's total revenue in the first nine months of 2025 reached about 60.83 billion USD)./.
Source: https://www.vietnamplus.vn/doanh-thu-nganh-du-lich-thai-lan-dat-hon-60-ty-usd-trong-3-quy-post1068009.vnp
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