Ronaldo joined Al Nassr, Karim Benzema nodded to Al Ittihad, the Saudi Pro League owns two of the top stars of contemporary world football. Now, they also own Neymar.
Neymar’s signing with Al Hilal is a “locking blow”, confirming the undeniable appeal of the Saudi Pro League. To highlight this event, Al Hilal is scouring the world for the best directors and content creators to prepare for Neymar’s debut.
Al Hilal paid all costs to bring the best production partners in the entertainment and events industry to Saudi Arabia. The club wanted Neymar's debut to be a high-class celebration.
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According to the Daily Mail, Neymar will attend a fan presentation at the King Fahd Stadium (home of Al Hilal) as soon as he arrives in Saudi Arabia next week. The 60,000-seat stadium is expected to be packed that day. Therefore, preparations also focus on another platform, which is videos related to the event on social media.
In 2021, a video of a Red Bull Formula One car roaring through the narrow streets of Jeddah’s old town went viral and became an iconic image. Al Hilal also hopes that producers will create such content with Neymar’s image. Young people in Saudi Arabia use social media all the time and are willing to spend money on it. They are the biggest paying users of YouTube.
Neymar's debut is expected to be more elaborate and grand than Ronaldo's.
The Daily Mail quoted a media expert in Saudi Arabia: “I know that they are willing to contact the producers of the World Cup or the Olympics. This is such a big event. They are racing against time but also do not want to miss any promotional opportunities. Al Hilal can get whatever they need. There are many people willing to work on this event because they know they can get a lot of money. Millions of dollars are invested in this event.
They will need a production manager, a creative director, a show director, a lighting director. There will be fireworks, drones, music , and a lot of other things. The goal is to get as many people to watch the event as possible.”
For high-ranking officials, this is an opportunity to promote their country's image. Neymar is not just an Al Hilal signing, he is a Saudi Arabia signing. The world will witness an unprecedented grand unveiling of a player.
Like Ronaldo, Neymar will be responsible for promoting the country and the tournament. These terms will be stipulated in the contract. For now, the superstar will receive 500,000 euros for each Instagram post about Saudi Arabia. However, this is just the beginning of the Middle Eastern country's promotion through sports.
Ha An
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