Nha Trang and Da Nang rise in tourist attractiveness

A research project in Korea has published the Global Tourism City Attractiveness Index, according to which, 3 destinations of Vietnam are in the top 50 out of 191 cities evaluated.

According to the latest announcement by Yanolja Research on the Global Tourism City Attractiveness Index, this year Osaka (Japan) ranked first among 191 cities evaluated, rising from 3rd place in 2024. Next are Paris, Kyoto, New York and Seoul in the top 5 cities.

This year, three Vietnamese destinations made it into the top 50 cities ranked by Yanolja, including Nha Trang (ranked 31), Da Nang (ranked 39) and Hanoi (ranked 41). In 2024, the study ranked Hanoi at 35th, while Da Nang and Nha Trang ranked 46th and 47th, respectively.

In Asia alone, in 2025, Nha Trang is ranked 18th, Da Nang is ranked 20th, Hanoi is ranked 22nd and Ho Chi Minh City is ranked 27th. Last year, Hanoi ranked 17th, Da Nang ranked 22nd, Nha Trang ranked 23rd and Ho Chi Minh City ranked 26th in this study.

Nha Trang is a favorite destination for tourists.

The Tourism Attractiveness Index also evaluates cities in categories such as Urban Beauty and Natural Landscape; Culture and History; Experiential Tourism Content; Services and Hospitality. Each aspect is assessed by several sub-indices, which together measure the overall attractiveness index.

Accordingly, Nha Trang is highly rated for its tourism experience (ranked 18th) - the highest among the cities in Vietnam studied. In terms of service and hospitality, Hanoi ranked 20th, while Nha Trang, Ho Chi Minh City and Da Nang ranked 33rd, 34th and 36th respectively. In terms of urban beauty and natural landscape, Nha Trang ranked 38th, Hanoi ranked 43rd and Da Nang ranked 49th. In terms of cultural and historical aspects, Hanoi is the only Vietnamese city in the top 50 (ranked 48th).

International tourists visit Hanoi.

The Global Tourism City Attractiveness Index project is the result of cooperation between the tourism platform Yanolja (Korea) and a number of research institutions. This is an assessment tool designed to measure the attractiveness of 191 global tourism cities (up to 12 cities in each country, excluding the US and China), based on social data analysis. This index measures the attractiveness of each city based on psychological and cognitive factors of tourists, which influence their decision to visit a particular city.

By applying unified assessment criteria to 191 cities, the index helps identify the individual strengths of each city and their relative position. It can be a reference for cities when planning their tourism development strategies and global market positioning.

From an academic perspective, the development of the Global Cities Tourism Attractiveness Index will contribute to expanding the research field of travel behavior and destination evaluation. From a tourism industry perspective, the index brings practical value to marketing strategies, policy planning and business innovation.

Source: https://bvhttdl.gov.vn/nha-trang-da-nang-thang-hang-ve-suc-hap-dan-khach-du-lich-20250723085938731.htm