Enterprises honored in the Top prestigious retail companies are evaluated and ranked based on three main criteria: Financial capacity shown in the most recent financial report; Media reputation is assessed using the Media Coding method and Survey of research subjects and stakeholders in August-September 2024.

Passing the evaluation of the organizing unit, DOJI excellently entered the Top 5 prestigious retail companies in 2024.

According to DOJI, this is the 8th consecutive year the enterprise has received this noble title, affirming DOJI's strategic vision in building a retail chain with a constantly innovative brand positioning and creating sustainable value for customers.

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Photo: DOJI

On the journey of 8 consecutive years of maintaining the title, DOJI's retail network has expanded to 50 branches and 200 jewelry centers nationwide. In particular, DOJI focuses on building "flagship stores" in Hanoi and Ho Chi Minh City - where customers can visit and shop for thousands of diverse products, from high-end jewelry, 24K gold jewelry, to diamonds, gemstones, gold gifts or genuine watches.

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DOJI invests in flagship stores and upgrades systems nationwide. Photo: DOJI

In addition, DOJI is also continuing to upgrade its store system in provinces and cities, following the trend of jewelry centers around the world , with the goal of becoming a destination of beauty, where consumers can experience the sophistication in designs, the sophistication in each diamond, each piece of jewelry.

DOJI also continuously launches jewelry collections with trendy designs, keeping up with trends and suitable for all consumer needs such as: Super ideal diamond jewelry 8 Hearts & 8 Arrows "Fire on Flames", 24K gold Vu Quy jewelry with 3D technology, Kim Bao Phuc gold gifts...

Not stopping at expanding the system, DOJI also focuses on the goal of becoming a pioneering gold and gemstone retail enterprise applying advanced technologies to business operations.

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DOJI applies technology to jewelry business and marketing activities. Photo: DOJI

The DOJI Smart Center chain in Hanoi and Da Nang is a highlight in the DOJI system, featuring the application of virtual reality technology and artificial intelligence in jewelry shopping. Customers can experience trying on smart jewelry, choose jewelry from e-catalogues and receive support from Pepper robots... Recently, DOJI also impressed with a series of marketing activities with Puppy robots at shopping centers, attracting the attention of many customers.

Being honored in the Top 5 Prestigious Retail Enterprises is proof that DOJI always accompanies Vietnamese consumers on the journey of discovering and shining with jewelry. With prestige, outstanding quality and perfect customer service, DOJI constantly affirms its position as a leading retailer, contributing to making the Vietnamese jewelry industry famous on the regional and world map.

Contact information:

Hotline: 1800 1168

Website: https://trangsuc.doji.vn

Facebook: https://www.facebook.com/doji.trangsuc

Thuy Nga