Sam Son tourism explodes with Van Phu's 'Sea The Soul' event

“Sea The Soul” attracted tens of thousands of visitors, marking an impressive start for a series of activities invested in and organized by Van Phu Real Estate Development Joint Stock Company in 2025.

On June 7 and 8, the Vlasta Summer Fest "Sea The Soul" music festival officially took place at the international beachfront resort complex Vlasta - Sam Son.

Vlasta Summer Fest has created a strong effect by attracting more than 10,000 visitors per day - not only from Thanh Hoa but also from Hanoi and the northern provinces.

The festival not only breathes new life into the coastal tourism space but also contributes to reshaping the image of Sam Son - a place connecting nature, art, technology and contemporary culture.

Multi-sensory art space - where music , technology and emotions blend

The "Sea The Soul" music festival is built as a multi-layered journey of experience, where visitors dialogue with nature through the language of sound, light and technology.

During the two-day event, visitors not only enjoyed top-notch performances but also participated in a series of exciting activities such as fluorescent face painting, circus art, beach games, beer pong, etc. The atmosphere was bustling and colorful.

A night of music bursting with sound, light and a great lineup of artists - Photo: Van Phu

The highlight is the multi-sensory technology room Immersive Room - the first time in Thanh Hoa. With light, sound and movement effects that respond to each step, Immersive Room has created a unique interactive space where technology and emotions blend. This is also the space that has created a "storm" on social networks and attracted young people who love contemporary art.

Immersive Room multi-sensory technology room is available for the first time in Thanh Hoa - Photo: Van Phu

Every night, from 7pm, the main stage becomes the center of explosion with the appearance of famous artists such as DJ Nimbia, Yen Le, and especially two singers from Thanh Hoa: Phuong Ly and Rhyder.

The performance not only sublimates musically but also carries deep emotional value when connecting the homeland and the young generation, between tradition and modernity.

The appearance of the famous artist from Thanh Hoa (Rhyder) became the center of the explosion - Photo: Van Phu

On the second day, the program took on a more subdued tone with an acoustic music night by the beach - where the audience could immerse themselves in a romantic and relaxing atmosphere.

This is a musical experience suitable for a wide range of audiences - from young couples, groups of friends, to families looking for an emotional holiday.

"Sea The Soul" is not simply an entertainment event, but a clear message from Van Phu about creating a tourism ecosystem for people. Where community values, culture and experiences are placed at the center.

Vlasta - Sam Son: Resort complex, enhancing the appearance of Thanh Hoa tourism

Not only a place to hold music festivals, Vlasta - Sam Son is gradually affirming its position as the first international beachfront resort complex in Thanh Hoa.

Possessing a coastline of more than 1km with a chain of high-class resort villas and modern facilities, Vlasta - Sam Son also makes a strong impression with the participation of Ascott - the world's leading group in hotel and serviced apartment management.

Ascott's presence not only improves the quality of operations, but also affirms the international stature of the project.

Vlasta - Sam Son aims at a comprehensive tourism model, a high-class resort, a "stage" for experiential activities connecting culture - art - technology - community, creating long-term value for the locality.

With the development orientation of "humanity", Van Phu always puts people at the center and "Sea The Soul" is a clear demonstration of this orientation.

Not only building infrastructure, Van Phu also focuses on investing in content, experience and emotions of customers. This is something that few investors in Vietnam can do today.

By organizing large-scale destination events, combining culture - technology - art, the enterprise is gradually positioning Vlasta - Sam Son as a new entertainment tourism center of the North.

Events like Vlasta Summer Fest not only extend the tourist season, but also help increase the length of stay and spending of tourists, thereby boosting the marine economy and creating more jobs for people in Thanh Hoa.

Learn more about Vlasta - Sam Son and the series of destination events at: samson.vlastavanphu.vn

Source: https://tuoitre.vn/du-lich-sam-son-bung-no-voi-su-kien-sea-the-soul-cua-van-phu-20250609170804519.htm