'Em xinh say hi' entered the top 3 of the vote, competing with 'Gia dinh Haha' and 'Anh trai tran van thom truc huong'

The voting race for 'Digital Phenomenon of the Year' within the framework of Vietnam iContent Awards 2025 is attracting great attention from the audience, with thousands of votes just a few days after opening.

8 programs compete for the Digital Phenomenon of the Year category - Photo: Screenshot

The latest data shows a fierce competition between Haha Family , Brother Overcoming Thousands of Challenges , and Em Xinh Say Hi , the three names leading the vote as of October 16.

The " Digital Phenomenon of the Year" voting within the framework of Vietnam iContent Awards 2025 is entering a vibrant phase, when the audience continuously "votes" for programs and projects that spread strongly in the digital space.

According to statistics on the official voting page of Vietnam iContent Awards : Haha family temporarily leads with 9,038 votes, second place is the concert Anh trai vu ngan cong gai with 6,565 votes, and third place is the program Em xinh say hi with 5,313 votes,

The gap between the top 2 and top 3 is still close enough for the race to "turn around" in the final days.

Below are 8 outstanding faces competing for the "Digital Phenomenon of the Year" award:

Haha Family

Reality game show produced by Yeah1, set in the Vietnamese countryside. Artists including Jun Pham, Rhymastic, Bui Cong Nam, Duy Khanh, Ngoc Thanh Tam go to the countryside to live with the locals for 7 days and 6 nights.

The program not only brings entertainment and healing elements but also promotes the image of Vietnam - Photo: Organizing Committee

They work together, grow crops, cook, participate in festivals, and learn customs. The show scores points for its naturalness, simple and genuine artist images, and message about the Vietnamese countryside.

The YouTube episodes attract millions of views, creating a soothing effect amid the noisy content jungle.

Concert Brother Overcame a Thousand Thorns

After the success of the TV version, the concert Anh trai vu ngan cong gai was organized as a music festival gathering 33 talents from many fields, from singers, actors, MCs, musicians, businessmen to athletes, including People's Artist Tu Long, Thanh Duy, Quoc Thien, Jun Pham, ST Son Thach, Rhymastic, Trong Hieu, Soobin, Kay Tran, Bui Cong Nam...

The concert recreates the most popular stages, bringing carefully invested arrangements and performances - Photo: BTC

The combination of music, choreography and behind-the-scenes stories created an explosive and emotional atmosphere, making the concert quickly become one of the most shared events on digital platforms.

You are so beautiful

The music and entertainment program brings together 30 female artists from many generations such as Bich Phuong, Phuong Ly, Miu Le, Tien Tien, Orange, Juky San, Phuong My Chi, Bao Anh, Vu Thao My, Phao, Quynh Anh Shyn, Saabirose, 52Hz...

The concert "Everything Comes From You" at My Dinh caused a big stir, led by Tran Thanh, raising donations to support flood victims - Photo: Organizing Committee

The format combines concerts, TV shows and social media campaigns, celebrating the image of confident and creative women.

The music products of these "pretty girls" continuously make it to the top trending, proving the influence of Vietnamese female artists on digital platforms.

Beautiful Sister Riding the Wind and Breaking the Waves 2024 and concert

Vietnamese version of the popular Chinese show Sisters Who Make Waves , where 30 female artists over 30 compete through performance, elimination, and group collaboration rounds.

Season 2024 made a splash with the participation of Toc Tien, Minh Hang, Minh Tuyet, Bui Lan Huong, Duong Hoang Yen, Xuan Nghi, Thieu Bao Tram, Kieu Anh, Mie and MisThy...

The work Phong Nu x Co Doi Thuong Ngan is a special version performed by singer Kieu Anh at the stage of Chi dep dap gio - Photo: BTC

The show was praised for honoring women's values, bringing the message "women at any stage can shine", and creating a wave of discussion on social networks.

The closing concert of Sister Dep Riding the Wind and Breaking the Waves 2024 , took place in Ho Chi Minh City with 30 female artists from the program standing on the same stage, performing again the most impressive performances of the season.

The concert carries a message of solidarity, breakthrough and bravery of Vietnamese women, while demonstrating large-scale production quality, visual and sound effects.

Brave warrior

Reality show in collaboration with fire prevention and rescue police force, records the artists' journey as they experience training and perform real tasks.

Singer MONO in an episode of Brave Soldier - Photo: BTC

Participating in the program are artists such as MC Thanh Trung, Tien Luat, Kieu Minh Tuan, Quoc Thien, Ngo Kien Huy, Le Duong Bao Lam...

They were instructed on how to rescue people, handle fire and explosion incidents, and reenact true stories about brave soldiers. The show made a strong impression because of its humanity, conveying the message of "silent heroes in everyday life".

The Almighty Rookie and Mom Is Away, Dad Is Superman 2

The reality show searching for young talent is broadcast on a digital platform, focusing on the Gen Z generation of artists.

SOOBIN Hoang Son is a "young father" with 11 children. All-round rookie - Photo: BTC

The "rookies" are trained comprehensively from singing, dancing, performing to content creation skills. The program aims to create a new generation of Vietnamese idols, combining music, entertainment and viral marketing elements, helping the audience clearly see the maturity of each contestant through each round.

Mom is away, Dad is Superman 2 is a famous reality show of VTV, the Vietnamese version of The Return of Superman (Korea). Artist fathers such as Khac Viet, Le Duong Bao Lam, Long Hat Nhai and Ba Duy have to take care of their children for 2 days when their mothers are away.

"Cute" baby Pam in the show Mom is away, Dad is superhero 2 - Photo: BTC

The show captures the genuine, awkward and touching moments when fathers learn to be closer to and understand their children better. With a gentle and humane perspective, the show goes viral thanks to the children’s cuteness and the fathers’ genuine expressions.

According to the organizers, the audience vote accounts for 50% of the total score, the rest is determined by the professional judging panel from October 30 to November 18. The results will be announced at the Vietnam iContent Awards Gala taking place on November 29 in Ho Chi Minh City.

Regardless of the final result, the competition among the eight candidates this year shows that the creativity of Vietnamese content is increasingly breaking through.

From simple, humane stories to artistic performances, "digital phenomenon" is not only a title but also a testament to the strong vitality of Vietnamese culture in the digital age.

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MAI NGUYET

Source: https://tuoitre.vn/em-xinh-say-hi-lot-top-3-binh-chon-doi-dau-gia-dinh-haha-anh-trai-vuot-ngan-chong-gai-20251016102155639.htm