Many people spend millions of dong buying shirts and pink hammers - accessories to cheer at Blackpink concerts.
Over the past week, the Vietnamese market for Blackpink merchandise has been bustling, following the news that the Korean group will perform at My Dinh on July 29 and 30.
Among the souvenirs to support idols, the pink hammer shirts and lightsticks are more popular. Lightsticks are considered a creation of Korean management companies that come from understanding the needs of fans who want to "float" with their idols.
The genuine pink hammer produced by YG comes in a pink box with a strap and user manual. Photo: Btsshoponline
YG - Blackpink's management company - launched a pink hammer with an average price of 60,000 won (about 1.1 million VND). An authentic hammer can light up and change color to the melody of the song when connected to Bluetooth.
Even though it was not yet the ticket booking date, dancesport champion Khanh Thi had already ordered five hammers from an acquaintance for 950,000 VND each. She said that both her children liked Blackpink and had danced to some of their songs, so she bought the hammers for them to play with while waiting for tickets.
Minh Hoa (a 25-year-old nurse from Bach Mai, Hanoi ) said she ordered the hammer two days ago from an online store. "One million VND for a hammer is not too expensive compared to my income, and it is a memory of my favorite band, so I am willing to spend money and wait to hold it in my hand," the audience said.
Beauty Phi Thi Thuy Linh wore a pink and black outfit, holding a pink hammer before watching the Born Pink concert in Singapore in May. Photo: Character provided
Hoang My (20-year-old student, To Vinh Dien, Hanoi) said she consulted many places to buy the shirt at the best price. "I spent money on show tickets and the shirt, and I will make the hammer myself. I plan to buy a plastic toy hammer for a few tens of thousands of dong and attach two pink hearts to it."
As a fan of Blackpink, Mrs. Ao Dai 2018 Phi Thi Thuy Linh took advantage of the opportunity to buy a pink hammer during her trip to Korea in April for 60,000 won. Although she had already seen the Born Pink concert in Singapore in mid-May, she still waited until the ticket sale date of July 7 to book tickets for the next show in Hanoi. She had no intention of buying a dress because her wardrobe was already filled with pink.
To serve the demand for watching shows in Hanoi, many online sellers are taking orders for hammers and shirts from Korea. Hammers cost from 900,000 to 1.3 million VND each, and T-shirts cost from 750,000 VND or more each.
Tran Viet - owner of a hand-carried goods shop in Hanoi - has been collecting goods for a week now to sell in addition to cosmetics. He accepts orders for hammers and Born Pink T-shirts at 950,000 VND each, including shipping. The shop owner said: "The products are all genuine products that I get from Korea. After placing an order, customers will receive them in 3-4 days."
On e-commerce platforms, many places sell pink hammers made in China for 300,000 VND. Hanh Linh (accountant, Hoang Van Thai, Hanoi) said she bought a cheap hammer to take fun photos at home. "It only has the ability to glow, it cannot connect to Bluetooth like the genuine version," this viewer said.
A Born Pink shirt costs 785,000 VND. Photo: Btsshoponline
According to Allkpop , the Born Pink tour, which kicked off at the end of last year, has grossed $163.8 million, making Blackpink the girl group with the highest-grossing tour, surpassing the Spice Girls' record ($78.2 million).
Blackpink debuted in 2016, consisting of four members Jennie, Lisa, Jisoo, Rosé. After seven years of operation, although only releasing two albums, the girl group stirred up the music industry with many hits such as Ddu-Du Ddu-Du, Kill This Love , Pink Venom. They have the highest viewed YouTube channel with 30.099 billion views. In addition to music , the four stars are also influential people in the fashion industry.
Vnexpress.net
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