Support investment promotion and tourism development in Ho Chi Minh City

Total tourism revenue in the first 9 months of 2025 of Ho Chi Minh City is estimated to reach nearly 190,000 billion VND. International tourists to Ho Chi Minh City are estimated to reach 5,883,285 arrivals, reaching 69.2% of the 2025 plan.

Domestic tourists to Ho Chi Minh City are estimated at 29,179,468 arrivals, reaching 64.8% of the 2025 plan; compared to the 2025 target of 58.4%. Total tourism revenue in the first 9 months of 2025 is estimated at 184,629 billion VND, reaching 71% of the 2025 plan; compared to the 2025 target of 63.7%.

Total tourism revenue in the first 9 months of 2025 of Ho Chi Minh City is estimated to reach nearly 190,000 billion VND.

Post-merger period (From July 1 to present), Ho Chi Minh City (new) was established on the basis of merging 03 localities including Ba Ria - Vung Tau province, Binh Duong province and Ho Chi Minh City.

In the new context, Ho Chi Minh City is facing many opportunities to break through and compete with cities in the region and the world; with the goal of double-digit economic growth, the tourism industry is identified as one of the important growth drivers, contributing to the orientation of building the city into an "international megacity".

The Department of Tourism has coordinated with the Economic - Budget Committee of the City People's Council to organize in Vung Tau City to focus on discussing the current situation, opportunities, challenges, proposing support policies and solutions for tourism development. Complete the 3 advisory and policy tasks; synchronously deploy strategic tasks. In which, it is determined that Ho Chi Minh City in the new period has advantages in: Tourism resources, Tourism products, Human resources, Tourism service facilities, Traffic infrastructure...

The development of tourism products in Ho Chi Minh City has been implemented synchronously, diversified and has many positive results, contributing to enriching the tourism product ecosystem of the City. The Department of Tourism has focused on coordinating with departments, branches, localities and businesses to conduct surveys, design and develop many routes, destinations and typical tourism products.

Back Beach is a Vung Tau beach with a 10km long coastline suitable for tourists to swim and participate in underwater activities.

In the post-merger period, Ho Chi Minh City continues to conduct surveys, investigations, and assessments of tourism resources to reposition products and develop new product development orientations. Develop specific tourism products for each locality after having clear management decentralization. Focus on developing night tourism associated with piloting public-private partnership mechanisms in the fields of culture and sports such as night museum tours, art performances, etc. Review and propose amendments to regulations on conditions for the formation and operation of inland waterway ports, passenger ports, etc. to promote businesses to invest and effectively exploit seaports, waterway ports, piers, etc. to develop waterway tourism.

According to the assessment, in the first 9 months of 2025, the city's tourism industry continued to recover strongly and grow steadily. The city maintained its position as a major tourism center of the country, playing a leading role in attracting a sharp increase in international and domestic visitors, especially in short-term tourism products, weekend tourism and river tourism. Room occupancy increased.

The promotion and advertising of the City's tourism image has been stepped up, and the City's tourism communication on many digital platforms has achieved positive results. Many events have been successfully organized, especially the International Tourism Fair ITE HCMC 2025 and the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO 2025), attracting a large number of international visitors, partners, businesses and the press. These events have contributed to enhancing the position of Ho Chi Minh City on the international tourism map, affirming its role as a tourism center of the country.

2025 tourism stimulus campaigns with many incentive packages launched, taking advantage of online platforms and social networks, helping to increase destination brand recognition. Clear orientation in product and market development Continue to invest in strategic product lines: river tourism, healthcare, MICE, heritage - culture - history, night tourism, green tourism...

International partnerships, inter-regional cooperation and communication are implemented synchronously, creating positive effects. Targeting potential and emerging international markets such as India, the Middle East, Northern Europe... through promoting cooperation with Consulates General, airlines and foreign enterprises.

Innovation in state management and digital transformation; advising and effectively implementing management work in the context of transforming the 2-level government model and merging administrative units. Strengthening digitalization, administrative reform, building a tourism industry database, supporting businesses to register and update information promptly.

To promote double-digit economic growth in the area, Ho Chi Minh City, in the last months of 2025, strives to reach from 8,500,000 to 10,000,000 international visitors (the target at the beginning of the year was 8.5 million visitors); Domestic tourists strive to reach about 45,000,000 to 50,000,000 visitors (the old target was 45 million visitors); Total tourism revenue reaches about 290,000 billion VND (the old target was 260,000 billion VND).

Ho Chi Minh City hosts the first General Assembly of the Organization for Promoting Tourism of Global Cities

With this event, Ho Chi Minh City affirms its role as a center for connecting and promoting regional tourism development, towards a modern and sustainable tourism industry...

Leaders, experts and tourism organizations from many countries and territories at the 12th TPO General Assembly. Photo: Ho Chi Minh City Electronic Information Portal

On September 3, the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO) took place in Ho Chi Minh City. For the first time in Vietnam, Ho Chi Minh City was honored to host the TPO General Assembly within the framework of the Ho Chi Minh City International Tourism Fair (ITE HCMC).

Hosting the TPO General Assembly is a "killing two birds with one stone" strategy, both enhancing international status and creating momentum for economic development, tourism and innovation.

With the theme “Shaping the future of tourism: Towards digital transformation and green transformation”, the event is an important forum for members to discuss two inevitable trends of modern tourism: digital transformation and sustainable development.

Chairman of the Ho Chi Minh City People's Committee Nguyen Van Duoc emphasized: "As one of the founding cities and the only city in Vietnam to hold the role of a member of the TPO Executive Board, over the past two decades, Ho Chi Minh City has always been proud to actively contribute to the organization's activities, constantly promoting connections and cooperation in tourism development among members. At the same time, affirming its central role in tourism development in the region."

According to Chairman of the Ho Chi Minh City People's Committee Nguyen Van Duoc, hosting the TPO General Assembly this time is an important milestone, clearly demonstrating Ho Chi Minh City's responsibility and commitment in promoting regional tourism to develop synchronously, creatively and sustainably.

The TPO 2025 General Assembly is an important agenda for the tourism industry as it faces major challenges such as climate change, the need to personalize the tourist experience and the explosion of technology and artificial intelligence.

Digital transformation and green transformation are not only trends but also vital factors for the sustainable development of tourism. Digital transformation helps improve management, improve tourist experience and expand markets; while green transformation reduces environmental impact, protects resources and cultural identity. These are two strategic pillars that shape the structure, identity and development direction of the industry, in line with the 17 sustainable development goals of the United Nations.

In addition, seminars, high-level forums and bilateral conferences will focus on digital technology application solutions and sustainable tourism development, helping Ho Chi Minh City update trends and build appropriate tourism strategies.

Business support consulting

Ho Chi Minh City supports tourism businesses with preferential loans for investment in technology, equipment and construction, while focusing on developing "attractive - smart - sustainable" tourism and promoting investment in diverse products. The city's tourism industry has seen strong growth, with many international and domestic visitors.

Investment promotion support: Loan support: Tourism businesses can receive interest rate support for loans for investment in technology, equipment (up to 85% support) and construction (up to 70% support) from the City budget.

Expanding policy beneficiaries: Ho Chi Minh City Department of Tourism is reviewing and recommending expanding policy beneficiaries to ensure effective implementation in the new context of the City.

New tourism positioning: The city is oriented towards development according to the "attractive - smart - sustainable" model, exploiting the advantages of multi-centers and multi-products.

Tourism development: Diverse tourism products: Ho Chi Minh City focuses on developing tourism types from conferences, culture, suburban resorts to ecology and high-tech agriculture.

Ho Chi Minh City has proactively carried out many investment, trade and tourism promotion activities through fairs, seminars and exhibitions, both domestically and internationally. Topics such as digital transformation, sustainable tourism and green economy are being prioritized, in line with global trends. Thereby contributing to double-digit growth for Ho Chi Minh City in the last months of 2025.

Business Forum Magazine

Source: https://bvhttdl.gov.vn/ho-tro-xuc-tien-dau-tu-va-phat-trien-du-lich-tp-ho-chi-minh-20251010104044714.htm