Millions of views pave the way for OCOP products to enter the digital space.

Short videos reflecting the cultural life of Quynh Son - a village recognized as the world's best tourist village in 2025 - that appeared on social media on December 6th have become the first impetus for a series of activities to digitally transform OCOP products.

The creative team, including @taphoacothooi68, @anhdoaiofficial, @hoiuc1997, and @trinholangson, experienced making black sticky rice cakes, explored the yin-yang tile-tiling village, and stayed in a community homestay. Just 12 hours after being uploaded, the videos with the hashtag #DacSanXuLang attracted millions of views, bringing images of the local community into the rapidly spreading stream of content on digital platforms.

The OCOP Market Fair program showcased nearly 20 distinctive products from Lang Son. Photo: Organizing Committee.

The OCOP Market Fair program showcased nearly 20 distinctive products from Lang Son . Photo: Organizing Committee.

Following this success, an online OCOP market was held on December 8th, bringing together nearly 20 products from 10 OCOP entities and production facilities.

Live broadcasts by Co Tho Oi 68 Grocery Store and Anh Doai Den Day take place continuously from 9 am to 4 pm, introducing specialties such as braised pork belly, chili bamboo shoots, mac mat fruit, and for the first time, introducing ready-to-eat, vacuum-packed Lang Son roast duck (1.8-2 kg), which can be preserved for 22 days under normal conditions, into the digital sales model.

This initiative demonstrates a significant shift in how regional specialties reach consumers, as standardized packaging techniques make long-distance transportation and online sales feasible.

The total reach from the market reached over 2 million views, including more than 371,150 live views and over 200 orders. While this number isn't large compared to the scale of e-commerce, it's considered an important signal for local products that rely heavily on traditional consumption.

The organizers believe that the results stemmed from the collaboration between the presentation skills of the content creators and the local knowledge of the local vendors, creating a pilot model for bringing OCOP into the digital space.

Videos showcasing OCOP products on TikTok attract millions of views.

Alongside the market fair, a training conference to enhance the skills of rural youth in selling OCOP products through digital channels took place on the morning of December 8th. At this conference, Mr. Hoang Tuan Phong (Mr. Phong Phe) shared insights on how to define one's own value, build a personal brand, and the basic requirements for producing content that aligns with the platform's algorithms.

This knowledge helps local youth better understand new media methods, where content consistency and authenticity are key to reaching viewers.

The forum "Exploiting the Potential of the Digital Economy in Promoting OCOP Products," held that afternoon, continued to expand its content towards developing local creative forces. Speakers focused on forming a community of young people producing digital content from within each locality, aiming to digitize local culture and utilize that resource for trade promotion activities.

With this approach, young people not only tell cultural stories but also become a bridge bringing specialties closer to buyers, increasing product awareness.

At the forum, creators such as Mr. Phong Phe, Ms. Tho Oi, and Mr. Doai Den Day shared their journeys in building brands on digital platforms, while also answering many questions about the transition from experiential content to sales-oriented content.

Many questions were raised regarding filming and editing techniques, product selection, optimizing content length, and maintaining engagement, reflecting the significant need among young people in Lang Son for new communication skills.

The millions of views that cultural experience videos garnered before the digital market fair demonstrate the potential of local content to attract attention when told in a language relatable to young people.

Source: https://nongnghiepmoitruong.vn/hang-trieu-luot-xem-mo-loi-de-san-pham-ocop-buoc-vao-khong-gian-so-d788290.html