Millions of views pave the way for OCOP products to enter the digital space

Local cultural experience videos reach millions of views, creating a platform for OCOP products to try out the promotion and sales model in the digital space.

Short content reflecting the cultural life of Quynh Son - the village recognized as the World's Best Tourist Village in 2025 - appeared on social networks on December 6 and became the first push for a series of digital transformation activities for OCOP products.

The group of creators including @taphoacothooi68, @anhdoaiofficial, @hoiuc1997 and @trinholangson experienced making black banh chung, exploring the yin-yang tiled roof village, and staying at a community homestay. Just 12 hours after posting, the videos with the hashtag #DacSanXuLang attracted millions of views, bringing the image of the local community into the stream of content that is spreading strongly on the digital platform.

The OCOP Market Program introduces nearly 20 typical products of Lang Son . Photo: Organizing Committee.

From this effect, the online OCOP Market was held on December 8, gathering nearly 20 products of 10 OCOP entities and production facilities.

Live streams by Co Tho Oi 68 Grocery and Anh Doai Den Day take place continuously from 9am to 4pm, introducing specialties such as khau nhuc, chili bamboo shoots, mac mat and for the first time introducing Lang Son Roasted Duck (1.8-2 kg), pre-processed, vacuum-sealed, preserved for 22 days under normal conditions, into the digital sales model.

This activity shows a significant change in the way regional specialties reach consumers, as standardized packaging techniques make long-distance transportation and online sales possible.

The total number of visits from the fair reached more than 2 million, including more than 371,150 live views and more than 200 orders. This number is not large compared to the scale of e-commerce but is considered an important signal for local products that depend heavily on traditional consumption.

The organizers believe that the results achieved come from the combination of the content creator's presentation skills and the local knowledge of local sellers, creating a pilot model for bringing OCOP into the digital space.

OCOP product introduction videos on TikTok attract millions of views.

Along with the market, on the morning of December 8, a training conference was held to enhance the skills of selling OCOP products through digital media for rural youth. Here, Mr. Hoang Tuan Phong (Mr. Phong Phe) shared about how to position his own value, build a personal brand and the basic requirements when producing content that is suitable for the platform's algorithm.

This knowledge helps local youth better understand new media, where content consistency and authenticity become key to reaching audiences.

The forum “Exploiting the potential of digital economy in promoting OCOP products” took place in the afternoon of the same day, continuing to expand the content towards developing local creative forces. Speakers focused on forming a community of young people producing digital content from each locality, aiming to digitize indigenous culture and utilize that archive for trade promotion activities.

With this approach, young people not only tell cultural stories but also become a bridge to bring specialties closer to buyers, increasing product recognition.

At the forum, creators such as Ong Phong Phe, Co Tho Oi and Anh Doai Den Day shared their journey of building brands on digital platforms, and answered many questions about the transition from experiential content to sales content.

Many questions about filming techniques, choosing the right product, optimizing content duration or maintaining interaction were raised, reflecting the great need of Lang Son youth for new media skills.

The millions of views from cultural experience videos that went viral before the digital fair shows the ability of local content to create traction when told in a language that is close to young people.

Source: https://nongnghiepmoitruong.vn/hang-trieu-luot-xem-mo-loi-de-san-pham-ocop-buoc-vao-khong-gian-so-d788290.html